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Source: Shraddha Luthra; Amrit Kaur

In the age of viral beauty products, there are moments when we're all a bit nostalgic for the time when people chose cult favourite beauty products and not the next big hit on Instagram reels!

While the freshness of viral beauty treatments and trends tempts us to hop on the bandwagon, it also drowns us in choice overload. Our beauty cart ends up looking like a messy assortment of products that we may never use for too long. Most viral beauty products lose our interest within a few uses, for something new comes up on our feed! Honestly, it's not like we don't love stocking up on the latest products that everyone's been raving about. But nothing tempts us more than beauty products that have passed the test of time. 

Beauty is a dynamic industry, constantly evolving with new trends, innovations, and breakthrough formulas. Amidst the vast array of options, certain products have risen above the rest, achieving a legendary status within the beauty community. And we believe every bride should have these products in their trousseau!

So, after tons of research, we've rounded off 15 beauty products that have levelled up to achieve 'cult favourite' status. Scroll down and find out!

Cult Favourite Makeup Products

1. MAC Ruby Woo Retro Matte Lipstick

MAC's Ruby Woo is famous for several reasons, making it a cult favourite among beauty enthusiasts. First of all, it's the most iconic shade of red lipstick that is universally flattering to all skin tones. It's timeless, vibrant and an absolute classic. The formula dries down to a velvety texture without any shine or gloss, giving a retro-inspired, matte effect and a long-lasting effect. It has become a staple in many makeup collections and a symbol of timeless beauty.

Source Nykaa

MRP: Rs 1750 | BUY HERE

Read More: 50+ Red Lipsticks We Found & Loved Under 4k For Our To-be-brides!

2. Rare Beauty Soft Pinch Liquid Blush

Rare Beauty, founded by Selena Gomez, is known for its focus on self-acceptance, mental health, and inclusivity. While every product from this brand has been praiseworthy, their Soft Pinch Liquid Blush has gained significant fame and a dedicated following. The innovative formula, extensive shade range, long-lasting and transfer-resistant properties, ease of application and skin-enhancing ingredients have contributed to the fame and popularity of the Soft Pinch Liquid Blush. It has become a go-to product for achieving a natural, dewy, and radiant blush look while embracing self-expression and embracing one's unique beauty.

Source Rare Beauty

MRP: Rs 2900 | BUY HERE

3. Maybelline New York Superstay Matte Ink Liquid Lipstick

Maybelline New York's Superstay Matte Ink Liquid Lipstick is one of the most popular liquid lipsticks ever. One of the standout features of Superstay Matte Ink Liquid Lipstick is its impressive longevity. The formula is designed to provide extended wear, staying on the lips for an extended period without fading, smudging, or transferring. Plus, for the price point, the liquid lipstick boasts an impressive shade range. Despite being a matte lipstick, Superstay Matte Ink Liquid Lipstick provides a comfortable and non-drying finish. It has become a go-to choice for those seeking high-quality, long-wearing matte lipstick without breaking the bank.

MRP: Rs 699 | BUY HERE

Know More: The Y2K Makeup Trend- Here's How You Can Include It In Your Wedding Looks

4. e.l.f Cosmetics 16HR Camo Concealer

Beloved by many makeup artists and beauty influencers alike, the e.l.f. Cosmetics' 16HR Camo Concealer is a fairly new product for Indians yet has a reputation that surpasses many long-existing brands. One of the main reasons people love the 16HR Camo Concealer is its exceptional coverage. The formula is highly pigmented and provides full coverage, effectively hiding dark circles, blemishes, redness, and other imperfections. The formula is lightweight, cruelty-free, affordable and comes in a wide shade range, making this concealer a go-to choice for many. Whether you are a beginner or a pro at makeup, if you're on the lookout for an affordable, high-performance concealer, then this one's for you!

MRP: Rs 600 | BUY HERE

5. Real Techniques Miracle Complexion Sponge

There's always been a huge debate around the performance of the famous Beauty Blender and the Real Techniques Miracle Sponge. But time and again, the Miracle Sponge has received more love and positive reviews from people across the globe. The Miracle Complexion Sponge is highly versatile and can be used for various steps in the makeup application process. Its unique shape and design allow for different techniques and functionalities. The sponge's soft and plush texture, combined with its unique shape, facilitates the effortless blending of liquid and cream products. It is designed to mimic the texture and feel of real skin. When dampened, it expands and becomes softer, allowing it to create a natural, dewy finish. All of this, plus its affordable price tag has made it a staple tool for many makeup enthusiasts, helping them achieve a professional-looking, well-blended complexion with ease.

MRP: Rs 999 |BUY HERE

Also Read: From Athiya Shetty to Kiara Advani, Beauty & Fashion Lessons To Learn From Recent Celeb Brides!

Cult Favourite Skincare Products

6. Clinique Take the Day Off Cleansing Balm

Clinique's Take the Day Off Cleansing Balm has gained popularity and a loyal following among skincare enthusiasts for several reasons. One of the main reasons people love Take the Day Off Cleansing Balm is its ability to effectively remove makeup, including stubborn and long-wearing products. The balm's rich and emollient texture melts upon contact with the skin, gently dissolving makeup, dirt, and impurities without stripping the skin of its natural moisture. It's gentle on the skin and non-irritating, allowing for easy application and removal. Plus, it can easily remove any kind of makeup, even waterproof, long-lasting kinds. It has become a go-to choice for those seeking a reliable and gentle makeup remover that leaves the skin clean, refreshed, and nourished.

MRP: Rs 3600 | BUY HERE

7. COSRX Advanced Snail 92 All-In-One Cream

The COSRX Advanced Snail 92 All-In-One Cream has gained a loyal following and popularity among skincare enthusiasts. The cream contains a high concentration of snail mucin, which is known for its skin-nourishing and rejuvenating properties. Snail mucin is rich in hyaluronic acid, glycoproteins, and antimicrobial peptides, which help hydrate, soothe, and repair the skin. It is highly moisturizing and provides intense hydration to the skin. The snail mucin helps to lock in moisture, replenish the skin's natural moisture barrier, and prevent moisture loss, resulting in plump, hydrated, and supple skin. It helps to simplify the skincare regimen by combining hydration, repair, and anti-ageing properties in one cream. It has become a sought-after product for those seeking a hydrating and rejuvenating cream that can improve the overall health and appearance of their skin.

Source COSRX

MRP: Rs 1650 | BUY HERE

Read More: Semi-Permanent Beauty Treatments Brides Are Embracing Currently!

8. Laneige Lip Sleeping Mask

The Laneige Lip Sleeping Mask is formulated to provide intense hydration and moisture to the lips. Its rich and nourishing texture helps to restore dry, chapped, and dehydrated lips, leaving them soft, smooth, and supple. Designed to be an overnight treatment, the potent ingredients have ample time to work their magic while you sleep. Furthermore, it contains gentle exfoliating ingredients, such as fruit extracts and enzymes, that help to slough off dead skin cells from the lips. This exfoliation process reveals smoother and healthier-looking lips and allows for better absorption of the moisturizing ingredients in the mask. Overall, the deep hydration, pleasant texture and scent, and long-lasting results have contributed to the popularity of the Laneige Lip Sleeping Mask. It has become a go-to product for those seeking a highly effective and indulgent lip treatment that transforms dry and chapped lips into soft, smooth, and nourished ones.

Source Laneige

MRP: Rs 1380 | BUY HERE

9. Innisfree Volcanic Calming Pore Clay Mask

The Innisfree Volcanic Calming Pore Clay Mask has been the talk of the town lately. The clay mask is formulated to deeply cleanse the skin and provide pore care. It contains volcanic ash and minerals derived from Jeju Island's volcanic soil, which has absorbent properties that help draw out impurities, excess oil, and sebum from the pores. It also contains natural ingredients that help calm and reduce redness, irritation, and inflammation, making it suitable for those with sensitive or reactive skin. Thanks to its slightly grainy texture, when being washed off, the clay mask helps exfoliate the skin gently. Plus, the Korean skincare brand's formula is cruelty-free and clean, making this a go-to product for those seeking a reliable and effective clay mask that helps purify the skin, minimize pores and promote a smoother, clearer complexion.

Source Innisfree

MRP: Rs 1500 | BUY HERE

10. Lacto Calamine

Yes, we're talking about THE LACTO CALAMINE. Many people might gasp in surprise, but Lacto Calamine is a product that's aided people in their skincare adventures for centuries. Lacto Calamine is known for its oil-controlling properties. It contains ingredients like kaolin clay and glycerin that help absorb excess oil from the skin's surface. Plus, it's also shown much improvement in the skin condition of those suffering from acne and blemishes. Lacto Calamine contains ingredients like calamine and zinc oxide, which have anti-inflammatory and antimicrobial properties that can help soothe and calm acne-prone skin. It is a versatile product that can be used in various ways and has a trusted brand reputation, making it a go-to for many people of all age groups!

Source Nykaa

MRP: Rs 140 | BUY HERE

Check Out: 9 Best Skincare Tips For Monsoon Brides To Bookmark RN!

Cult Favourite Haircare Products

11. Olaplex No. 3 Hair Perfector Treatment

Great hair can make you feel confident and ready to tackle the day. But when your strands get dry and damaged from dyes and heat tools, those perfect hair days can be hard to come by The Olaplex No. 3 Hair Perfector Treatment is a product that celebrities like Kim Kardashian have sworn by for their treated hair. The concentrated treatment aims to bond together damaged hair and repair split ends for a healthy look. If you're someone who is constantly getting their hair coloured or just experiencing bad texture, then the Olaplex No. 3 Hair Perfector Treatment is perfect for you. 

Source Olaplex

MRP: Rs 2950 | BUY HERE

12. Schwarzkopf Professional Bonacure Time Restore Shampoo

Every time you visit a salon that deals with Schwarzkopf products, you know the one shampoo any hairstylist there would recommend is the Bonacure Time Restore. It's one of the best shampoos for dry and damaged hair. Formulated with vegan keratin and Q10, it stimulates the hair bulb to re-activate the production of keratin in your hair that decreases over time and therefore restores the optimal structure of future hair growth. One of the best things about this shampoo is how it starts showing results with the first wash. Even if you skip the conditioner, your hair will feel smooth, frizz-free and healthier!

Source Nykaa

MRP: Rs 1000 | BUY HERE

Do Read: Here’s How You Should Deal With Body Acne Before Your Wedding Day 

13. Fable & Mane HoliRoots Hair Mask

Though Fable & Mane are a fairly new brand for Indians, their HoliRoots Hair Mask has been receiving rave reviews from almost everyone. This product has a high-performance formula with an exquisite creamy texture and is a nourishing treat for all hair types! It feels and smells like a soft whipped delicious dessert. But don't let just the fragrance and looks guide your judgement. People who have tried it have commended its ability to restore hydration, condition and shine and also help to repair the damage to your tresses caused by styling, pollution and environmental stress.

MRP: Rs 2600 | BUY HERE

Bookmark: Easy Home Remedies & Tips for Dry & Frizzy Hair Brides-to-Be Must Follow

14. The Ordinary Multi-Peptide Serum for Hair Density

The Ordinary is a brand that needs no introduction. Though a viral product at first, it has now become a cult favourite thanks to its hair growth and density improvement. The lightweight serum is designed to transform hair, making it thicker, fuller, denser and healthier thanks to a megamix of clever ingredients. The serum's formula boasts a technology called REDENSYL complex. It contains peptides (otherwise known as proteins) which are said to repair and strengthen hair. Alongside these peptides, you'll find caffeine, which makes the formula easily absorbed into the scalp. There is also castor oil, which has long been championed by trichologists and hair loss experts for stimulating hair growth and thickness. There are also hair conditioners to increase softness and humectants (moisturising ingredients) like glycine. It sinks into the scalp without a trace so doesn't feel greasy or sticky in the hair.

MRP: Rs 2000 | BUY HERE

15. Batiste Dry Shampoo

As far as dry shampoos go, Batiste is a drugstore superhero. It’s like Photoshop’s magic wand tool for greasy, limp strands. In our personal opinion, it’s a time machine in a can, extending the span between wash days in just a few spritzes. Also, the brand offers multiple fragrance options to cater to whatever vibe you’re feeling that day; maybe you’re leaning more towards fruity, floral, or fresh, but all options smell fancy. It absorbs oil better than most other dry shampoos and gives you a few more days of texture and body before it's time to wash your hair for good. 

Source Nykaa

MRP: Rs 649 | BUY HERE

Checkout: Dull & Dry Skin Bothering You? Lotus Professional Facials Are Your BFFs This Wedding Season!

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Zeroed in on any favourites? Check out more here!


15 Cult Favourite Beauty Products That Are Worth Your Investment!

by Shivani Singh

15 Cult Favourite Beauty Products That Are Worth Your Investment!