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In recent years, the beauty industry has undergone a significant transformation. Consumers are becoming increasingly conscious of the ingredients they apply to their skin and their choices' impact on the environment. As the world embraces a more sustainable lifestyle, the demand for vegan skincare and makeup products has increased, leading to a renaissance in the beauty market!

India, with its rich heritage of natural remedies and botanical ingredients, has emerged as a powerhouse in vegan skincare and makeup. Drawing inspiration from centuries-old Ayurvedic traditions and harnessing the potency of indigenous plants and herbs, Indian brands have crafted diverse products that celebrate nature's essence while delivering unparalleled results. So today, we're going to take a trip down the makeup and skincare lane to discover an ethos of vegan brands, exploring their commitment to cruelty-free formulations and sustainable practices while addressing their best-selling products!

Scroll down and check out the vibrant landscape of Indian vegan skincare and makeup brands that should be on your radar!

Vegan Skincare Brands

1. Pilgrim

Source Pilgrim

Pilgrim is a Mumbai-based beauty and personal care brand that offers skincare, haircare and fragrances. The brand was founded in 2019 by IIT alumni Anurag Kedia and Gagandeep Makker. Pilgrim products are vegan, cruelty-free and FDA-approved. Plus, they're also free of toxins such as parabens, sulphates, and mineral oils. Another great initiative by the brand is that they partner with The Disposal Company to recycle more plastic than it uses. Pilgrim offers a variety of products, including Brightening serums, Serums with 24K gold, Face creams, Shampoos, Night creams and hair growth serums! 

Some of Pilgrim's top products include the Korean Oil-free Gel Moisturizer, the Alpha Arbutin and Vitamin C Brightening serum, the Squalane glow moisturizer and the 3% Redensyl + 4% Anagain Hair Growth Serum.

2. The Formularx

When thinking of luxury on a budget, The Formularx comes to mind. The Formularx is a luxury skincare brand that offers products that are innovative and effective. The brand's founders, Dr Rahul Chaudhary and Dr Satobhisha Mukherjee have created a brand that is dedicated to empowering people to feel beautiful and confident in their skin. 

The brand is also committed to transparency and authenticity. They're a vegan and cruelty-free brand with some amazing skincare products including bestsellers like the Barrier Relief Cream, Airbrush Facial Cream, Barrier Plus, Malazia and Renaissance Retinol Serum. 

Checkout: Semi-Permanent Beauty Treatments Brides Are Embracing Currently!

3. Gabit

Source Gabit

Gabit is a health-tech startup that offers vegan & cruelty-free skincare products, fitness plans and other health products. The company was founded in 2022 by Gaurav Gupta, a former Zomato executive, and his wife Aparna Shahi. The name Gabit is a contraction of "good habit". Gabit is a one-stop platform for all your health and wellness needs — expect high-impact offerings in the form of skincare products, personalised plans around nutrition and fitness, fitness wearables, health tech products, nutrition products and much more! 

4. Moody

Source Moody

Moody is an Indian beauty brand that launched in 2022 and is based in Raipur, India. Moody products are vegan, cruelty-free and paraben-free. The products are designed to suit all skin types and ages and are packaged in quirky bottles that reflect the brand's aesthetic! Shubhika Jain is the founder and CEO of Moody. 

She also founded RAS Luxury Oils in 2015, which is India's first "farm to face" skincare and wellness brand. Some of Moody's best-selling products include the AcneXpert Foaming Face Wash, DermaSoothe Micellar Water Make-Up Remover Mist and the SensiSoothe Sunscreen SPF 50 PA++++ Mineral with Ceramides & Rice.

Read More: Here’s How You Should Deal With Body Acne Before Your Wedding Day

5. Earth Rhythm

Earth Rhythm is a brand that sells natural, organic and plant-based skincare and haircare products. The brand was previously known as Soapworks India and was founded in 2019 by Harini Sivakumar, a former banker. Earth Rhythm's products are ECOCERT-certified, PETA-approved and free of chemicals and parabens! The brand also invests in independent clinical trials and research. Their flagship products include the Ultra Defence Sunscreen with SPF 50, Clear Skin Serum, and Murumuru and Shikakai shampoo bars.

Earth Rhythm is committed to producing healthy products and educating people about being Earth-conscious. Furthermore, the brand employs people with special abilities like autism and Down syndrome from time to time to make its workplace 100% inclusive.

6. Plum

Source Plum

Plum Goodness is a 100% vegan beauty brand that offers skincare, makeup, haircare and body care products. It was founded by Shankar Prasad and Prasanya Chennapatnam in 2013. The brand is PETA-certified for being animal test-free and uses natural ingredients and science-backed actives. Plum Goodness products are also free of parabens and phthalates and are made with non-toxic formulations.

Moreover, the brand has its recycling program, which includes eliminating bubble wrap from packaging, using recyclable plastic and achieving plastic neutrality. Another fact we found interesting was that Plum Goodness also donates 1% of every sale to environmental causes as a member of One Percent for the Planet!

Also Read: Summer Skincare Routine For Brides-To-Be For All Skin Types!

7. The Pink Foundry

The Pink Foundry is a skincare brand that uses vegan ingredients to stimulate and boost the skin's natural strength. The brand was co-founded by Niloni Shah and her father Mehul Shah and is based in Mumbai. The brand's products are designed to be customized for the Indian climate and to work with the skin to make it healthy! 

Two of their most viral products include the Overnight Acne Spot Corrector, which many hail as a budget dupe for Mario Badescu's Drying Lotion for Acne, and the Dark Spot & Hyperpigmentation Face Serum.

8. Inde Wild

Source Inde Wild

Inde Wild is a skincare brand that combines Ayurvedic superfoods and practices with modern dermatology and aims to empower women and provide affordable skincare. Diipa Khosla, a South Asian social media influencer and entrepreneur, founded the brand. 

Her mission is to empower women and create a conscious beauty ecosystem that provides accessible and affordable skincare. The brand's products are vegan and cruelty-free and don't contain fragrance, drying alcohols, silicones, parabens, SLS, formaldehyde, phthalates, essential oils, or mineral oils. 

9. Faith and Patience

Faith and Patience is an Indian brand that sells beauty and cosmetic products for skin, hair and body. The brand's name comes from the idea that anyone can achieve their desired look with faith and patience and that beauty takes time and effort. The products are made with cruelty-free and vegan ingredients and are free from harmful chemicals and toxins. Richa Badhalia founded the brand in 2018, after first researching and making cosmetics for friends and family in 2014. 

The brand's products are dermatologically tested and include cleansers, toners,  moisturizers, shampoos, and conditioners. Some of their products are made with camel milk and are intended to help control hair fall and increase hair growth!

Bookmark: From Athiya Shetty to Kiara Advani, Beauty & Fashion Lessons To Learn From Recent Celeb Brides!

Vegan Makeup Brands

1. Kiro Beauty

Source Kiro Beauty

Kiro Beauty is a makeup brand that offers vegan and non-toxic makeup products. Their products are designed to be gentle and effective, with luxurious textures and high-impact colours. They are also infused with ingredients that care for your skin, such as argan oil, jojoba oil, rosehip oil and avocado oil. Kiro Beauty products are also 100% vegan, paraben-free, and cruelty-free. Their catalogue includes lipsticks, blush, highlighter, eyeliner, eyeshadow, and face makeup. Moreover, their products are designed to work for most Indian skin tones! 

2. Gush Beauty

Source Gush Beauty

Gush Beauty is an Indian beauty brand founded by Gen-Z entrepreneur Sheil Jain in 2020. The brand aims to make makeup fun, functional and accessible to everyone, without the need for 14-step routines or a large makeup bag! Gush Beauty also aims to break away from one-dimensional beauty standards and instead celebrate diversity, authenticity and makeup that enhances natural beauty. At Gush, they're not just a clean beauty brand; they're a passionate movement determined to revolutionize the makeup world.

What's exciting is that Gush is known for being India's first stackable makeup brand, with some of their best sellers being stackable!

3. KayBeauty

Source KayBeauty

Everyone knows of Kay and everyone loves Kay! Kay Beauty is a cosmetics company founded in 2019 by Bollywood actress Katrina Kaif in conjunction with Nykaa, India's largest beauty and personal care platform. The brand offers multi-category makeup products such as lip tints, lip liners, lipsticks, eyeshadows, eyeliners and eyebrow pencils.

Their products are vegan and cruelty-free. Kay Beauty also works with organizations that help rural women to gain handcrafting skills. Kaif said she wanted to create high-quality, high-performance makeup that was affordable and accessible to Indian consumers. 

Bookmark: 15 Cult Favourite Beauty Products That Are Worth Your Investment!

4. LoveChild by Masaba

LoveChild by Masaba is a beauty brand that offers a wide range of products for all skin tones, ages and cultures. The brand is curated and attested by fashion designer Masaba Gupta, who wanted to turn the stigma on its head with her launch. LoveChild products are vegan, cruelty-free and paraben-free. 

They come in a variety of finishes, including creamy mattes and high-shine glosses, and are designed to glide across the lips smoothly. LoveChild is an honest, embracive, and playfully vibrant beauty brand, made with empathy at its core. Enabling a unique expression of self-love, LoveChild celebrates YOU!

5. FAE Beauty

Source Fae Beauty

FAE Beauty, which stands for Free and Equal Beauty, is a cruelty-free makeup brand that creates products for Indian skin tones. The brand's founder, Karishma Kewalramani, created the brand to fill a gap in the market for a makeup brand that is "good for you" and "fun". FAE Beauty aims to create an inclusive and safe space for beauty lovers, shatter outdated perceptions and give a voice to individuals who have been sidelined in the beauty industry for too long. 

FAE Beauty's products are designed to work for every shade of brown skin, and the brand doesn't photoshop its images. Their products are transparent, easy to use and extremely versatile!

Check Out: Everything You Need To Know About Hiring A Wedding Makeup Artist on WeddingBazaar!

6. Asa Beauty

Source Asa Beauty

Asa Beauty is well-renowned as India's first clean beauty brand. Asa gives their users the choice to embrace authentic products that accentuate their natural beauty, while also preserving the environment. With a desire to make luxury beauty, purposeful and accessible, Asa has been founded as a clean beauty brand that is the first of its kind in India, by Asha and Sukriti Khaitan.

They have high-performance yet clean formulations, delivered through aesthetically designed packaging, inspired by nature, elevating high-touch experiences all while preserving the planet. 

7. Disguise Cosmetics

Disguise Cosmetics is an independent Indian makeup brand founded by scientists Shivangi Shah, Desiree Pereira and Lakshay Mohindroo. The brand's products are vegan, cruelty-free, paraben-free, toxin-free and sulfate-free. Plus, they're PETA-approved! Disguise Cosmetics is driven by the desire to redefine beauty experiences and create honest products for real people.

With years of experience in cosmetics and personal care, Disguise was created based on the perception of how the beauty industry should work in today's world.

Also Read- HD Makeup Vs Airbrush Makeup: Which One Is Better for Brides?

8. Ruby's Organics

Ruby's Organics is an Indian makeup brand that focuses on organic, clean products that are designed for Indian skin tones and textures. The brand was founded by Rubeina Karachiwalla as a personal experiment in her kitchen, and has since become a synonymous name for organic and clean makeup in India!

Ruby's Organics is the first clean beauty brand in India to offer a range of vegan makeup products for brown skin and the versatile Indian skin range. 

9. Brwn

Source brwn

Brwn is a brand that sells vegan, cruelty-free and paraben-free skincare and cosmetics. Their products are designed to help with hyperpigmentation, skin health and brown skin. Brwn uses prebiotics, vitamins and natural ingredients to promote good bacteria, protect the skin, and provide natural benefits. 

Brwn's products encourage women to nurture their melanin-rich skin, and their ads feature women who shrug off unwanted attention based on skin colour! Their top-selling products include their Tinted moisturizer and Lip crayons. 

10. Type Beauty

Source Type Beauty

Type Beauty is an early-stage beauty startup that aims to revolutionize the makeup industry with safe beauty and remedial indigenous makeup products. The brand is driven by ethicality and inclusivity and celebrates individuality. Type Beauty products are dermatologist-tested for sensitive skin and efficacy-tested on 100 consumers. They infuse makeup with skincare, and its goal is for consumers to avoid complicated skincare routines that need multiple steps!


For more skincare & beauty tips, check out our blog!

19 Vegan Makeup & Skincare Brands That Need To Be On Your Radar!

by Shivani Singh

19 Vegan Makeup & Skincare Brands That Need To Be On Your Radar!