Indriya is a "New Age Jewellery" brand that transforms the jewellery experience for every Indian. With a projected 50% CAGR and 3x the industry growth over the next decade, Indirya aspires to become one of the top three jewellery retailers within the first five years of its launch, and potentially the largest direct-to-consumer retailer under Aditya Birla Group. Indriya offers over 20,000 curated and 8,000 exclusive designs, crafted for various occasions. Currently Indriya has 27 stores across New Delhi, Hyderabad, Mumbai, Pune, Ahmedabad, Jaipur, Patna, Indore, Surat, Lucknow, Vijayawada, and Bhubaneswar. It plans to open 100 stores across India by FY2026.