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As the festive season comes to a close and the wedding season begins, it's time to take a look at some fresh and hidden brands that have been on our radar this month!

Keeping up with our monthly tradition of bringing you amazing hidden gems from across the web for your wedding, we're back again with another edition of #WBHiddenGems for the month of October! From unique makeup & accessories to clothing and footwear that fits the modern bride and groom perfectly, we've found a bunch of brands and stores that are still not on everyone's radar but deserve to be.

Scroll below and check out these labels for yourself.

#WBHiddenGems For October

Wedding Invitations 

1. Be Jalebi

Be Jalebi is a Delhi-based stationery and wedding invitation brand with years of expertise in this field. Based out of Shahpur Jat, the brand specialises in wedding invites, organisers, wine bags, trays and other wedding essentials. Their work comes in gorgeous pops of bright colours and gorgeous personalised designs that anyone would absolutely love! Offering a wide range of exclusive and trendy designs whilst serving its customer all over the world, Be Jalebi is transforming the vision of a dream marriage into reality.

Invites by BE JALEBI, Delhi

Invites by BE JALEBI, Delhi

Invites by BE JALEBI, Delhi

Invites by BE JALEBI, Delhi

Invites by BE JALEBI, Delhi

🛒Shop Here!

Outfits 

2. RajiRamniq

A label that truly understands the ever-changing pulse of the fashion-seeker, RajiRamniq is a brand with its humble beginnings rooted in 2021 Gurugram. The brand's ethnic collection celebrates our country's rich culture and traditions. Every piece from their collection is handcrafted and exudes sheer elegance. Whether you're a fan of velvets or bright pastels, this brand will provide you with contemporary vibrance through its style! Our favourites from this brand include kurta sets and luxurious sarees. 

Source RajiRamniq

Source RajiRamniq

Source RajiRamniq

Source RajiRamniq

Source RajiRamniq

🛒Shop Here!

3. Myaara

Myaara is a brand that draws their inspiration from virtues of nature like simplicity, freedom and compassion. You'll find gorgeous anarkalis with gota work, minimal festive lehengas, elegant kurtas and much more in this brand's catalogue. Breathable fabrics suffused with interactive patterns, their outfits are eclectic, meticulously thought of and perfectly in line with the confident demeanour of the carefree woman. 

Source Myaara

Source Myaara

Source Myaara

Source Myaara

Source Myaara

🛒Shop Here!

4. Resha India

Resha is a clothing brand that literally brings art to life with their clothing. Gorgeous shararas, flowly anarkalis and straight suit sets are their USP and they come in a wide range of designs and patterns. From embroideries to prints, they mix Indian handlooms with modern trends and create stunning fits for people to rock. We absolutely love their floral sets that look downright gorgeous!

Source Resha India

Source Resha India

Source Resha India

Source Resha India

Source Resha India

🛒Shop Here!

5. Beatitude

Beatitude is your one-stop destination for India’s best handwoven and handcrafted designer sarees, dupattas, ethnic wear, jewellery, designer blouses and more! The brand prides itself for providing sarees in various textures, weaves, colours and designs. Their sarees are designed by their in-house fashion designers and textile engineers and handwoven with extreme intricacy by their skilled weavers who hail from different parts of the country. Whether it's Kalamkari or Paithani, you can find just about any kind of saree in this brand's catalogue. 

Source Beatitude

Source Beatitude

Source Beatitude

Source Beatitude

Source Beatitude

🛒Shop Here!

6. Vastramay

Founded in 2015, Vastramay is an online platform that offers Indian Ethnic fashion for men. They've taken the entire category of men ethnic wear to a whole new level by cosllaborating with designers, craftsmen and fabric sources to bring out stunning designs that are affordable, chic and the best kinds for the festive and wedding season. To help you stand out at a celebration, not only does the brand provide jaw-dropping wedding and festive wear, but also formal kurtas and nehru jackets that can be worn to work. With both pret and bespoke options, the brand will surely exceed your expectations!

Source Vastramay

Source Vastramay

Source Vastramay

Source Vastramay

Source Vastramay

🛒Shop Here!

Check Out: An Exclusive #WBShoppingGuide To Defence Colony For All Brides-To-Be

Footwear 

7. London Rag

London Rag is an international brand that offers gorgeous footwear, western wear and accessories like bags and sunglasses. Out of their catalogue, our favourite is their footwear collection. You can find just about any kind of footwear on this platform, with heels and flats for every occasion. They design our products to flatter and stand out on every body type, silhouette and shape. Whether you want workwear or festive wear, there is a shoe for you in their catalogue!

Source London Rag

Source London Rag

Source London Rag

🛒Shop Here!

8. Work By Pastels And More

Work By Pastels and More is an Instagram store for ethnic juttis, mules, potlis and clutches. The store has so many options in all the categories that you can get something to match your every festive or wedding outfit. We're special fans of their mirror work jutis and multicoloured sequin work mules. You can also find boho bags and sliders for a more casual occasion on this Instagram store! 

🛒Shop Here!

9. Toprico

Toprico shoe store is the gateway to the latest trends and fashionable women’s footwear. The brand houses multiple kinds of sliders, with various kinds of work on them including doodles, stones, shells, embroidery, pearls etc. Their products are 100% vegan and are super affordable. Honestly, whether you're looking for something to rock at a vacay or maybe something easy going for a mehndi celebration, there's a slider for you here!

Source Toprico

Source Toprico

Source Toprico

Source Toprico

Source Toprico

🛒Shop Here!

10. Raeth

Guys, if you're looking for some good, sturdy traditional mojaris, then this is the brand for you! Raeth is a footwear brand exclusively dedicated to mojaris of various kinds that are made with genuine leather. From animal prints to rawhide, interlaced jute and even printed florals, there is a type of mojari in this brand for every person's style. 

Source raeth

Source raeth

Source raeth

Source raeth

🛒Shop Here!

Also Read: #Under1K Juttis to Kolhapuris That Will Make the Best Bridesmaid Favours

Jewellery & Accessories

11. NR by Nidhi Rathi

NR By Nidhi Rathi is one of the most prominent names in terms of accessories and footwear for weddings. Be it handbags or footwear, the brand has some of the finest designs available for you to pair with your attire. Ranging from clutches, potlis, bags to wedges, flats, heels, juttis, and more, you will find the perfect companion for your ensemble in this brand.

🛒Shop Here!

12. Zevar By Geeta

'Zevar' is a dynamic jewellery label that is the brainchild of Geeta Sangra, offering bespoke and majestic pieces. The brand is an expert mixture of design, craft and process, resulting in its uniqueness and appeal. From Mathapatti, passa, maangtikka, hathaphools and naths to chaadbaalis, hoops, chokers and jhumkis, their pieces are maximalist with a cross-culture aesthetic rooted deeply in Indian culture.

🛒Shop Here!

13. Kaari

Kaari is a Delhi-based jewellery house established in 2018 that aims to create designs that are traditional yet contemporary with impeccable craftsmanship. The brand celebrates this balance through its bespoke designs & innovative jewels that are finely handcrafted in Jaipur, inspired by its rich heritage and creative conceptualization. Inspired by various Mughal Eras and Hindu Mythology, Kaari creates an exquisite range of Kundan-Jadau jewellery for women.

Source Kaari

Source Kaari

Source Kaari

Source Kaari

🛒Shop Here!

14. Phiroza

Phiroza is a jewellery brand that draws its inspiration from the rich culture and artisanal heritage of India and marries it with modern minimalism and a whiff of whimsy. Their designs are fit for the modern women who have a hint of traditional essence deep down in their hearts. From fluttering earrings to scintillating necklaces, rings and even bracelets, the brand's jewellery is known to stand the test of time and is meant to be cherished now and forever!

Source Phiroza

Source Phiroza

Source Phiroza

Source Phiroza

🛒Shop Here!

Makeup 

15. Tsara Cosmetics

Founded in 2020 by Tanisha Varalwar, Tsara Cosmetics is an organic beauty brand that offers natural makeup and cosmetics alternatives for daily use which suits all Indian skin tones. And just within two years of its launch, Tsara Cosmetics has not only garnered an online audience of 12K followers, but its products are a super hit amongst the masses. Our favourite are their cream blushes, known as the 'Universal Tint'  and their cream highlighters called 'Universal Glow Balm', which come in flattering shades that suit all skin tones. Another hit from their collection is their biodegradable Gen G Blender, that we absolutely love!

🛒Shop Here!

Check Out: 12 Makeup Hacks To Help Slay Your Pre-Wedding Makeup Game Like A Pro!

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Looking for more wedding wear inspo? Your search ends here


#WBHiddenGems For October That You Need To Check Out Today!

by Shivani Singh

#WBHiddenGems For October That You Need To Check Out Today!