The wedding season is officially underway! This means it's time to explore a whole new set of brands with our latest edition of the #WBHiddenGems!

Indeed! It's time to dive into your wedding shopping preparations! However, not everyone prefers sticking to the same old brands. Occasionally, we all relish the excitement of exploring new or lesser-known brands that bring something special to the table. That's precisely why we present to you our beloved #WBHiddenGems! Uncover some brand-new and exclusive finds that promise to add a unique touch to your wedding. 

So, scroll down and take a moment to check out our latest curated collection of  #WBHiddenGems for November!

#WBHiddenGems For November

The end of the year can be quite hectic, with all the weddings and holidays. This means looking for new brands to shop from can be a bit tough. However, through our monthly #WBHiddenGems lists, we like to showcase some new brands we've discovered for you all. Whether it's a minimal tulle lehenga or some exquisite unique jewellery, you can count on us to bring you brands that are worthy of being on your radar.

Bridal Fashion

Tashi

With their beginnings embedded in 2020, right at the height of the pandemic, Tashi Jaipur is an initiative started to bring hand-crafted ethnic wear to people across the country. The homegrown label's focus is majorly on floral prints, organza, and chiffon outfits that fit perfectly into occasion and festive wear. As brides (or bridesmaids) who are looking for elegant and minimal anarkalis and dresses, Tashi is a great stop to shop!

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Nitya Bajaj

Fashion designer Nitya Bajaj launched her first-ever womenswear collection in 2012 on Lakme Fashion Week and hasn't looked back since. Today, Nitya Bajaj's designs are spotted by celebrities, fashion enthusiasts, brides, and grooms alike. The label offers both festive wear and wedding collections, redefining luxury one design at a time. 

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Pashtush

Pashtush is a leading brand of luxury shawls, stoles, scarves, and ties for men and women. Their collections are carefully curated keeping in mind the rich traditional heritage of Indian Arts. Each piece is meticulously designed to alchemize tradition in a way that finds a well-deserved place in any modern wardrobe. From Pashminas and Jamawars to Soft Bamboo and even Kalamkari shawls, the variety of Pashtush is honestly sublime. Their shawls are the perfect addition to any bride or groom's wedding ensemble, and the best way to add a touch of reality.

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Empress Pitara by Aakriti

Empress Pitara was founded in 2015 and is a label that specializes in ethnic wear. They focus on creating products that are made of traditional Indian textiles with contemporary cuts. From suits, lehengas, and Anarkalis, to Shararas and ethnic dresses,  there is so much that you can get at Empress Pitara. Their products are minimal yet stunning in every way. So, if you're on the lookout for some elegant outfits for your pre-wedding functions or post-wedding poojas, then this is the place to shop!

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Naav By Avneet

Naav is an organic-certified apparel & lifestyle store, dedicated to giving sustenance to the handicrafts and handlooms of Rajasthan. Their catalogue is wide, with co-ord sets, ethnic dresses, lehengas, shararas, and much more, all designed in vibrant colours with works like laheriya and bandhej. With over 20 years of experience in the fashion industry, the founder, Avneet, has a penchant for slow fashion and ethical industry practices. NAAV is a celebration of age-old crafts and techniques!

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Groom Fashion

Kisah 

Kisah is a menswear brand that specializes ethnically. From fabulous sherwanis to dashing bandhgalas, KISAH's clothing is made with meticulously crafted material and designed to fit the customer perfectly. You can also find amazing Nehru jackets, kurtas, and patiala salwars for men with them. So, this wedding season, garb yourself in a stunning masterpiece by KISAH!

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Hangup

Hangup is an online platform that deals majorly in menswear. Their two major categories are Indian festive wear and formal wear for men. You can find the latest designs and styles on their platform in sherwanis, kurtas, and jackets. Honestly, if you're a groom on a budget, then this is the place for you! You can also find amazing formal clothes like suits, blazers, shirts, jackets, etc. Furthermore, you can also find a limited but amazing catalogue of outfits for women.

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Check Out: Body Tapes, Covers & Pasties: A 101 Guide For Brides-To-Be + Product Suggestions

Bridal Jewellery

Jhaanjhariya By Ashu

Elevate your festive and wedding looks with Jhaanjhariya By Ashu, where every piece tells a story of ethnic charm and timeless elegance. From intricately designed oxidized jewellery to bespoke pieces for weddings, each creation at Jhaanjhariya By Ashu is a testament to their artistry! If you're on the lookout for some amazing statement jhumkas, then this is the store for you!

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Yuvaan Jewels by Jiya

Heritage meets modern allure with Yuvaan Jewels. With their gorgeous ethnic jewellery designs, you can immerse yourself in the timeless beauty of these meticulously crafted masterpieces. Whether it's the regal charm of statement necklaces, the delicate grace of intricate bangles, or the timeless appeal of traditional earrings, Yuvaan Jewels promises to elevate your ethnic ensemble to new heights!

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TONOTO

Founded by Shivii Bist, Tonoto is a one-stop shop for those looking to purchase quirky fashion jewellery. Their handmade jewellery comes in both Indian and Western designs, all complete with unconventional and unique designs that are hard to find anywhere else. There truly is a sense of uniqueness to this brand that makes it one-of-a-kind. We suggest getting your mehndi and haldi jewellery from here. Trust us, you're going to love it!

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Unniyarcha

Unniyarcha is an exquisite silver jewellery brand based out of  Gurgaon, India.  Another interesting fact about the brand is that they're named after and inspired by a beautiful and legendary warrior, Unniyarcha, of 17th-century Malabar India. They house dainty and elegant designs that are a true testament to how they utilize only the best craftsmen in our country, who're trained in the age-old techniques of Indian jewellery making, and a creative design team from the top design institutes in India. Their designs interpret global traditions and universal symbols through timeless and rich visuals that allow the jewellery to glimmer in all its glory.

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Kohar by Kanika

Glam up for your wedding in only the finest jewels with Kohar by Kanika. Kohar represents the vivid colours that exemplify Indian culture. Their collections include semi-precious stones, Kundan, gold Patra work, silver, and Victorian designs. The range is ever-expanding as we continue to discover India and its amazing artisans and techniques. The brand aims to merge this with modern aesthetics to give the consumers designs that represent the 'Joie de vivre' that reflects a bride's emotions during her wedding.

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Wedding Footwear 

Zubiya

Zubiya is an Insta-favourite store that caters to vegan luxury hand-painted footwear. Founded by Priyanka Gusain, this is a store that's ideal for brides and grooms looking for quirky handpainted footwear for their mehndi, haldis, or other functions. 

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Chal Jooti

Dazzle up your bridal lehengas, sarees, and dresses with sequined, stone-encrusted, and intricately designed quirky sneakers from this online store. Chal Jooti is a homegrown footwear brand that merges the style quotient of stilettos with the comfort of sneakers! They create handcrafted shoes that can amp up your look with their glittery designs. You can pair them up with everything from lehengas, sarees, dresses, and skirts to jeans, t-shirts, and joggers - they’ll look good with most of your wardrobe!

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5 Elements by Radhika Gupta

A design graduate from the London College of Fashion, Radhika Gupta is the founder of the brand 5 Elements. She has always been an admirer of not just fashion, but also nature and its five elements which in turn inspired the idea of the brand which was launched in 2005. The name '5 Elements’, is derived from the ancient Hindi phrase ‘Panchtatva’ which are the five elements that rule the universe and its creation. Their designs are contemporary and deep-rooted in Indian craft and art. Every collection is a homogeneous mixture of Panchtatva.

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Accessories For Your Wedding

Forever Noor

Forever Noor is a Delhi-based accessories brand that boasts a grand catalog of embellished bags and accessories including small bags, potlis, box bags, clutches, etc. Forever Noor brings you a kaleidoscope of choices, from intricately beaded clutches that sparkle under city lights to luxuriously embellished totes that redefine everyday elegance. The brand has the perfect bag to complement your style, ensuring you carry a piece of everlasting sophistication wherever you go.

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A Clutch Story

Established in 2018, A Clutch Story is a Delhi-based label that offers an exquisite range of handcrafted Clutches and Potlis. The label is the brainchild of Ms Sonal Wadhwa, an award-winning Textile Designer from the National Institute of Fashion Technology (NIFT). Each piece by this label starts with the conceptualization of the design which is then handmade by master artisans that create them using high-end material and stunning embellishments.

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Kaeros

If you're someone who enjoys chic and elegant clutches, then say hello to Kaeros. Kaeros is a new-age leather accessory brand that has set out to conquer the market of high-quality, affordable-priced leather accessories for men and women.  Each piece is handcrafted from the finest leathers, selected with utmost care and perfection. Their designs are bold, eccentric, and zestful – creating a niche of products that are unique, recognizable, and sustainable over the years.

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Skincare Must-Haves

The Skin Pantry

Meet a brand new skin & body care brand that NEEDS to be a part of your regime. With The Skin Pantry, you get to experience a range of handcrafted skincare products, made fresh to order in micro batches, with certified organic, natural, and plant-based ingredients. The brand brings to you, a deeply nourishing, honest-to-goodness, chemical-free range of skincare products, with the sensorial appeal of delicious food!

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Purearth

PUREARTH is an iconic, award-winning skincare and wellness brand that specializes in artisanal products, offering ancient Ayurvedic wisdom for a modern lifestyle. Founded in 2012 by Kavita Khosa, the products themselves are beautiful concoctions, residing in sleek, black containers categorized under face, body, and hair rituals, as well as wellness traditions. The brand also has an exquisite collection of loose-leaf herbal tisanes that feature superfoods such as wild nettle, cacao, and tulsi. Handcrafted in small batches at the company’s zero-waste studio in Gurgaon, Purearth is completely cruelty-free and also big on recycling!

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Pahadi Local 

The hills are filled with goodness and no one knows this better than Jessica Jayne, the owner and founder of the wellness and beauty label, Pahadi Local. The brand’s non-formulated pure products are carefully sourced, extracted, and delivered in a way that keeps the carbon footprint to a minimum. The label’s best sellers include Gutti Ka Tel (Apricot Kernel Oil), Lake sediment scrub, Mineral Rich Himalayan Clay, Akhrot ka Tel (Walnut Oil), and more. They also have pahadi honey, a selection of teas, and even shawls made from Pashmina – basically, a united front for everything good from the hills!

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Saturday Skin

Saturday Skin is a brand known all too well overseas. However, it has recently launched India through the beauty and fashion platform Nykaa. Saturday Skin is your solution for glowing skin with clean formulations that are packed with superfoods, botanicals, and natural actives to power your glow-up. Free of parabens, sulfates, added colour, and fragrance, the no-fuss, effortless skincare from this brand balances and revitalizes all skin types, leaving you glowing all week long! Our favorites include the Waterfall Glacier Water Cream, the Yuzu Vitamin C Face Mask, and the Wide Awake Brightening Eye Cream!

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Gifting & Others

Tasse de Thé

Tasse de Thé is a rising name in the artisanal tea industry. The TDT inventory boasts 300 teas, including Oolong from Taiwan, Green from China & Japan, Black from Darjeeling & Ceylon, Rooibos from South Africa, herbs from Vietnam, and other varieties such as White, Puerh, Iced, Fruit, Designer and Art teas from different parts of the world! The collection also includes new and unique blends created by their ITMA-certified tea blender. Furthermore, they also boast a catalog full of tea accessories that flaunt pastel freshness, cutleries designed with gold rims and purple clay, mood-setting candles, attractive gift sets of tea collections, and infusers!

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Also Read: #WBShoppingGuide To Juhu Tara Road In Mumbai For All Your Wedding Needs!

The Decor Remedy

The Decor Remedy is a luxury decor and home furnishing brand that houses minimalistic, handmade accent furniture made by skilled Indian artisans. They offer a wide variety of items including wall decor, planters, accents, festive candles, lamps and so much more! The Decor Remedy is a contemporary home decor brand that, without breaking the bank, is passionate about helping you transform your home. So, if you're planning to get gifts for the bride and groom, or maybe planning for some souvenirs for your guests, this brand could come in handy. 

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Looking for more wedding wear inspo? Your search ends here! 

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