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If you're planning a wedding, one of the most exciting parts is choosing the perfect dress, decor, invitations and other details that will make your special day unforgettable. With so many options available, it can be overwhelming to decide which brands to go with. And with so many new brands popping up left and right, it's tough to keep up with all of them!

Thus, we bring to you #WBHiddenGems- A monthly curated collection of some of the best and unrecognised brands that will elevate your wedding planning experience altogether! From stunning wedding gowns to elegant wedding favours, we've got you covered. So, whether you're a bride-to-be or a wedding planner, get ready to explore some of the best brands in the wedding industry that will make your dream wedding a reality.

Scroll down and check out our latest list of #WBHiddenGems for April!

#WBHiddenGems For April 

Outfits For Brides

1. Brinda Sneha

Since corsets and tulle ruffles are all the rage, the one brand that comes to our mind immediately is Brinda Sneha. A magnetic new brand that's making waves in the industry, Brinda Sneha creates dreamy silhouettes that are perfect for the modern bride. One should check out their latest collection, 'Luminescence'!

🛒SHOP HERE

2. Label Varsha

Embodied by sumptuous textiles, effervescent prints, and meticulous workmanship, Label Varsha is an ethnic wear brand that will have you swooning. Each piece is crafted with love & attention to detail, to make you stand out of the crowd. You will find an outfit to suit every mood, whether it's an understated Kurta set or a festive anarkali or a lehenga to twirl in.  

🛒SHOP HERE

3. Maison H

The man behind Maison H, Harshman Singh was born in Iran and was surrounded by culture and art all his life; eventually leading to the birth of his fashion brand Maison H. At Maison H, you will find exquisite saree gowns, lehenga sets, Indo-western outfits and whatnot. So, if you’re looking for outfits for your Roka ceremony, cocktail or your bridal trousseau, do check out this brand!

🛒SHOP HERE

Source Maison H

Source Maison H

Source Maison H

Source Maison H

4. Nadi Nadi

Nadi Nadi is a resort wear and swimwear brand that caters to women who enjoy chic swimwear options. They have an exquisite collection that is perfect for brides heading for their honeymoon. Check them out and get hands-on with some stunning pieces!

🛒SHOP HERE

Source Nadi Nadi

Source Nadi Nadi

Source Nadi Nadi

Source Nadi Nadi

5. Kumud Designs

Having been around for more than a decade now, Kumud excels in salwar kameez suits, Anarkalis and even lehengas that are perfect for your wedding. So, whether you are finding an outfit for your intimate wedding or picking one for your roka, do check out Kumud Designs’ outfits!

🛒SHOP HERE

6. Dusk Attire

Dusk Attire is a loungewear label that was started in 2020 and is your one-stop for all things comfortable when it comes to clothes. They have an amazing collection of sleepwear, kaftans and breezy co-ord sets. The perfect place to get outfits for those lazy days posts the wedding functions!

🛒SHOP HERE

Source Dusk Attire

Source Dusk Attire

Source Dusk Attire

7. Devasya

Devasya is an Instagram store that has some beautiful semi-stitched & unstitched pieces for occasion & evening ensembles. These outfits are perfect for wearing daily after you get hitched. Not only do these look elegant but also are super comfy!

🛒SHOP HERE

Source Devasya

Source Devasya

Source Devasya

Jewellery & Accessories

8. Hannan Jewellery

Well of course you will take real jewellery with you in your bridal trousseau but don’t forget the trinkets and everyday wear jewels. We’re talking about charm bracelets, sleek neckpieces, cute chokers, etc. And, the right brand for all of these things is Hannan Jewellery. Check out the brand and be ready to fall in love with sleek and beautiful pieces!

🛒SHOP HERE

9. Be Chic By Sneh Sandhu

Blending Indian heritage with international sensibilities, Be Chic aims to make statement pieces that are evocative and understated at the same time. Their design strategy is to marry sophistication with an exquisite aesthetic. The brand has some really beautiful clutches which are perfect for those post-wedding dinners and functions!

🛒SHOP HERE

Footwear

10. Funky n Trendy

Funky n Trendy is an Instagram-based footwear store that creates bespoke shoes for brides who want to make a statement on their special day. They understand that every bride has her unique vision for her wedding, and that's why they offer a wide range of styles, colours and materials to choose from. Their shoes, especially their bridal sneakers, are handcrafted with the utmost care and attention to detail, using only the finest quality materials to ensure that they are comfortable, durable and stylish!

🛒SHOP HERE

Home & Lifestyle

11. House of Ekam

House of Ekam aims to provide one-of-a-kind home products which unify your home. Each product of ours is thoughtfully sourced from niche manufacturers and artisans in different regions in India having premium craftsmanship along with affordable pricing.  This brand takes inspiration from traditional techniques mixed with millennial designs. Each product is designed keeping in mind its aesthetics and utility.

🛒SHOP HERE

12. Eco Flore

Eco Flore is an Instagram store that specialises in straw-based lifestyle products. Their handcrafted products include straw baskets, straw bags, gorgeous straw wall decor, straw planters etc. This emerging brand is truly showing us what being sustainable and fashionable is all about! They're dedicated to creating sustainable and environmentally friendly products that are high quality, affordable and accessible!

🛒SHOP HERE

Source Eco-Floré

Source Eco-Floré

Source Eco-Floré

Source Eco-Floré

Makeup & Skincare

13. Typsy Beauty

Typsy Beauty is India’s first-ever conceptual beauty brand that aims to bring innovation into every product they create. Founded by makeup influence Kairavi, each product of this brand has a story to tell and a problem to solve! From dual eyeliners that combine the benefits of a felt tip and an ultra-black kajal to India's first 3D blush, their products are the definition of ‘Fun yet Functional’. 

🛒SHOP HERE

14. The Lip Balm Company

With new lip balms in their catalogue released every week, this brand is your go-to for all lip concerns! The brainchild of renowned dermatologist Dr Renita Rajan and actor Nayanthara, The Lip Balm Company has sworn a promise to make only the best of the lip balms with the best of ingredients! They firmly believe that there is a lip balm for every pair of lips ever made and that healthy, beautiful lips are a must-have accessory!

🛒SHOP HERE

15. BRWN

Skincare that goes the extra mile for melanin-rich skin- that's what Brwn is all about. Brwn is a skincare brand that was born from the belief that when we make the world around us more inclusive, it becomes a better place for all. The brand specialises in skincare that cherishes and nurtures brown, melanin-rich skin. They're pro-melanin and proud and so are we! We highly recommend their Tinted Moisturizer

🛒SHOP HERE

Source brwn

Source brwn

Source brwn

Source brwn

16. Auli Skincare

Indulgent. Luxurious. Organic – AULI isn’t just about the products that pamper and prime you to look and feel your best, AULI is a lifestyle and wellness statement. Offering an exuberant range of fabulously lush organic and natural products that are perfect for both gifting and self-indulgence, AULI has something for every budget and every need, leaving you spoilt for choices. Though it's a tough call, we highly recommend their product OMG, a 24K Gold Flakes Induced Facial Oil that will get your skin going and glowing!

🛒SHOP HERE

Gifting 

17. Lemon & Lilac Gifting Studio

Lemon & Lilac is an Instagram store that specializes in creating beautiful and thoughtful gift packages that are perfect for weddings and other special occasions. They're known for providing high-quality and unique gift hampers that leave a lasting impression. They believe that every gift should be a reflection of the person giving it, which is why they offer a range of customizable options to make your gift truly one-of-a-kind.

🛒SHOP HERE

18. Shaadi ka Ladoo

Passionate about creating delicious and beautiful sweets, Shaadi Ka Ladoo is a luxury sweet and dessert gifting brand perfect for weddings and special events. We came across their scrumptious delights during Siddhant Malhotra and Kiara Advani's wedding where the brand was responsible for all the sweet wedding favours for the celebrity couple's wedding. This, honestly, is a great way to add a personalised touch to your wedding favours without straying too far from the traditional sweet route. 

🛒SHOP HERE

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So, what did you like from the above list? Head to our Instagram page and tell us more!


#WBHiddenGems: Brands We Found & Loved in April!

by Shivani Singh

#WBHiddenGems: Brands We Found & Loved in April!