Yes, we all know that wedding preparation is a huge undertaking!

There is so much to do before the wheels of the planning process start moving, from gathering wedding vendors to planning your clothing and booking a wedding venue. Before you start preparing your wedding attire, makeup and hair, one of those things is getting to know brands that may be incorporated into your trousseau. However, going over the same ol' brands can get...boring. 

So, we bring to you our latest edition of the #WBHiddenGems. With a plethora of hidden or niche brands waiting just for you, our latest edition of the WeddingBazaar Hidden Gems Series will leave you in awe. 

Just scroll down and check out our favourite brands of this month!

WeddingBazaar Hidden Gems of June

Bridal Wear 

1. Mayur Pankhi by Chitraveethi

Mayur Pankhi by Chitraveethi is an Instagram-based textile store, that offers handpainted sarees, lehengas, suits and dupattas. Headed by the amazingly talented Dr Kamini Jain, this one is a treasure trove of gorgeous handpainted textiles. Since handmade, and handpainted, textiles are all the rage these days, we suggest you check them out, especially for their floral handpainted sarees!

🛒Shop Here!

2. Preevin

Established in 2011 by fashion designer Priyanka Batra, Preevin is a beautiful representation of her eternally stylish personality, which is currently catering to not just formal but fusion wear for women. The brand is currently catering to more than 15 states across India. Internationally, the homegrown label is also catering to the USA, UK, UAE and many more countries. From Angrakha's to lehengas and gorgeous suits, Preevin can help you find a gorgeous outfit for any wedding function!

🛒Shop Here!

3. Warp 'N Weft

Founded by Sagrika Rai, Warp N Weft is a design house that has been around since 1997. They're a brand that prides itself in bringing forth textiles that are drenched in Banarasi traditions. They utilise the use of old-school technology of dyeing, patterning, spinning, graphing, looming and weaving. Their catalogue boasts custom-made couture-like sarees, lehengas, dupattas, odhnis, etc in a variety of materials and silks like pure mulberry silk, chiffon silk, muslin, tissue silk etc. You can find their gorgeous pieces at their flagship boutique in Mumbai, their website, e-retailers like Nykaa Fashion, and certain multi-retailer stores all across the globe. 

🛒Buy their products HERE!

4. Swtantra

Swatantra is a brand that's been making some strides in the saree game. Their sarees are simple yet gorgeously elegant. And the quality of their sarees and blouses is just absolutely exquisite! With prices on the lower side, these sarees come in a variety of designs with both pre-draped and undraped options to choose from. Our favourites include their bronze sarees that glisten ethereally!

🛒Buy their products HERE!

5. Pomcha Jaipur

Pomcha is a clothing label designed and created by Archana Choudhary. Their designs are inspired by the colours, prints and heritage of Rajasthan that we all know and love. You can see the use of florals and Gota patti-laden designs in their outfits and their fabrics feel exclusive, high quality and absolutely divine. Pomcha's designs reflect the culture and heritage of India, taking a lot of inspiration from Jaipur, and Rajasthan, in the form of lehengas, anarkalis, suits, shararas etc.

🛒Buy their products HERE!

6. Pin Up by Astha

Pin Up by Astha is a next-gen Indian label that aims to combine the traditional drapes of an Indian garment with trendy cuts that in turn create modernized aesthetics of flowy silhouettes, sexy cuts and unique embroideries. The brand pays special attention to detail and imbibes high-quality threads, unique embellishments and shiny sequins to create interesting outfits. Plus, their pastel-hued gowns are just to die for!

🛒Buy their products HERE!

Jewellery 

7. Knot Me Cute

Knot Me Cute is a store consisting of a group of maestros known for their brilliant craftsmanship. Every design they put out shows off their skill with the needle and a touch of passion with the thread of excellence. Their designs show off an elevated style statement that every bride deserves to make! Honestly, they are one of our favourite Instagram stores for bridal jewellery.

🛒Shop Here!

8. AéTeē

If you're looking for something quirky, then this is your stop! Pieces by AéTeē are your perfect choices to go with your Reception or cocktail outfits. They're crafted in luxurious and maximalist designs that make them super unique and high-quality.

🛒Shop Here!

9. Shringaar- The Ethnic Story

Shringaar is about celebrating every bride's story. From oxidised gems to beautiful silver works, Shringaar is an Instagram label that combined sophistication with elegance along with stunning silver and oxidised bases.

🛒Shop Here!

10. Curio Cottage

If you're a frequent traveller toward the posh galis of Colaba market, then you'll definitely be well versed with this gorgeous store of Curio Cottage that nestles comfortably between the grand old Taj and Regal cinema. Set up almost three generations ago in 1971, Curio Cottage is a jewellery designer that is loved by many, including several celebrities. From the gorgeous temple jewellery of South India to minakari, Kundan, and pachikaam from Rajasthan and Gujarat, to filigree from Orissa, and delicately worked pieces from Bengal, their jewellery is inspired by India’s rich heritage of design and artisanry. Apart from their on-ground presence, Curio Cottage can also be found online on their platform as well as many other e-retailers.

🛒Buy their products HERE!

11. Symetree

From fine jewellery for brides to designer cufflinks, Symetree has a wide range of jewellery products for both brides and grooms. Symetree is an amazing jewellery brand that will deliver you the best of jewellery for your wedding. And even if you're not looking for wedding jewellery, you could always swing by their pret section and pick yourself something cute!

🛒Shop HERE!

Also Read: Classic Winged Eyeliner Worn By Real Brides: Timeless Bridal Makeup Techniques

Skincare & Makeup

12. Elitty

Clean. vegan and cruelty-free, Elitty Beauty is an Indian teen makeup brand that understands the teen world, their life, feelings and personalities and supports them to define their relationship with makeup as they are finding their place in the world. Though their makeup is targetted to be teen-skin friendly, they have an excellent selection of super fun products like neon eyeliners, glitter nail paints, lip & cheek tints etc. that are just as amazing for adults!

🛒Shop Here!

13. Foxtale

Foxtale is a skincare brand that provides skin care products to make your skin happy at an affordable rate. It is a woman-led startup that was started with the knowledge of the skin types of thousands of women and the challenges they face in their skincare routine. The startup is focused on making every women's skin healthy with products made with the safest and the most efficacious ingredients. Our favourite products from this brand include the Retinol Night Serum, Rapid Spot Reduction Drops and Hydrating Moisturiser. 

🛒Shop Here!

Bookmark: Beauty & Fashion Lessons To Learn From Recent Celeb Brides!

14. FAE Beauty 

Fae Beauty, or Free And Equal Beauty, is a new Indian skincare & makeup brand that brings its customers real, unfiltered and authentic beauty products. The brand prides itself in its products that have been designed for Indian skin. It ditches the idea of unrealistic beauty standards and presents you with products formulated and conceptualised to work in warm climates, with a fantastic colour payoff. Our favourite products from their catalogue include their Glaws Gloss and their SPF Juice.

🛒Buy their products HERE!

15. Chemist at Play

Chemist at Play is a recent skincare subsidiary launched by Innovist, the brand that houses Bare Anatomy and SunScoop. Considering the rep that Bare Anatomy enjoys, we were specifically excited to see what they had in store. And boy, were we awestruck! The brand boasts a decent catalogue of products, all formulated to counter specific skincare concerns like acne, blackhead, collagen boosts, dry skin, pigmentation etc. We were especially excited by their body washes and underarm roll. Honestly, the Underarm roll-on is perfect for brides who could use this product to counter any nervous sweats during their weddings! All in all, Chemist at Play is a brand that promised to deliver bio-compatible products and they delivered.

🛒Shop HERE!

Haircare

16. Fix My Curls

Started in 2019, Fix My Curls is an amazing haircare brand specially designed for Indian hair with curly texture. The brand is on a mission to help people embrace their natural curls. They make shampoos, conditioners, and styling products like curling creams and gels along with satin accessories for all your pre and post-wash day needs! Made while keeping Indian textures in mind, the products also work for anyone with frizzy hair texture. They love your curls and so should you!

🛒Shop Here!

17. Birds of Paradyes

Meet India’s first semi-permanent hair colour brand! Paradyes is a vegan, cruelty-free brand that brings to you a wide range of bright and funky semi-permanent colours. If you're looking to try out hair colours like bright pink, purple, jade green, red or even grey, Paradyes has every colour you could imagine, in their range! Their formulations are enriched with natural herbal extracts to further enhance your hair health and they're very transparent about their ingredients. So you can always head over to their website and check out what all ingredients are going into your products. Furthermore, they also offer hair care for your coloured hair that is super hydrating and soothing for your dyed hair. 

🛒Shop HERE!

Check Out: Checklist of Must-have Haircare & Styling Products in your Bridal Trousseau!

Accessories 

18. Maisha by Esha

Maisha is a lifestyle accessory brand based in Ahmedabad, India. Their products are handcrafted and handmade by local artisans from the finest weaves of cotton and jute. The products are designed keeping in mind the aesthetics and versatility that lie in cotton & jute and the fine woven textures we’ve inherited. They use minimal vegan leather instead of animal leather, making this an amazing sustainable brand that should be on every bag lover's radar.

🛒Shop Here!

19. PRAVO

We're often looking for brands that have amazing accessories like clutches or jewellery. And Pravo is one such brand that offers exquisite clutches & potlis made with beaded embroidery. Their products are bright and colourful in every aspect. Plus, they're for a fraction of the cost of high-end designer ones. Honestly, this is one brand that definitely deserves your attention!

🛒Shop HERE!

Wedding Invites 

20. The Wedding Card Co.

Founded by the brother-sister duo Rohan & Aparna, The Wedding Card Co. brings to you the elegantly designed Indian wedding cards that you’ve been searching for. After creating a luxury boutique store called ‘Rohan & Aparna Invitations in Gurgaon in 2017, the brother-sister duo chose to move their work online as well and establish The Wedding Card Co. Now, couples from all over the globe can effortlessly choose and purchase invites from them from the comfort of their homes! Their invitations are thoughtfully designed to reflect the vibrance of a wedding and utilise premium paper and printing while ensuring that every detail is aesthetically placed on the invite. 

🛒Buy their products HERE!

Check Out: 61 Wedding Invitation Card Design- Latest and Trending!

21. Himanshi Sharma Designs

Himanshi Sharma Designs is an invitation cards specialist based out of Indore. The designer is known for specialising in memorable and custom card designs including digital cards and gorgeous colours and prints that are ideal for the off-beat, modern palette of couples today. Apart from wedding invites, she also does invitations for birthday parties, bridal showers and every and any special function! Minimal yet elegant, their designs are absolutely beautiful and should be on your list before you begin your wedding prep!!

🛒Buy their products HERE!

Looking for more hidden gems? Your search ends here! 

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