Every bride desires a stunning bridal trousseau. But we're often so focused on the newest trends that celebs and influencers are adopting that we forget that wonderful items may be found in even the most obscure or new businesses. And that's exactly why we have #WBHiddenGems! 

When it comes to our monthly #WBHiddenGems collections, we take our time to flesh out certain brands that have been flying under the radar despite their awesomeness. Since you're busy planning your wedding, we're here to help you with the survey part. Brides put their focus on every little detail from head to toe, and while usual brands have several options for them, it's always best to find something that's quirkier or even cheaper and stylish!

So people, if you're bored with the same old legacy brands and are looking to invest in something new and unique, check out our picks for May's #WBHiddenGems!

 #WBHiddenGems We Spotted In May

Wedding Wear 

1. Studio Iris India

Studio Iris is the perfect mix of contemporary and comfortable fashion. We love their chic designs that are infused with unique hues. Studio Iris marries Indian craftsmanship with modern silhouettes for lehengas that are one of a kind. They are lightweight, fun designs that you will look resplendent in on your mehendi or haldi!

🛒Shop Here!

2. Tuhina Srivastava

If you're a fan of sorbet-hued floral lehengas then this is the brand for you. Tuhina Srivastava collections are lightweight and vibrant with a stunning array of outfits ideal for your mehndi or sangeet celebration. Tuhina Srivastava is a quirky festive wear brand that's all about twists and twirls and we're huge fans.

🛒Shop Here!

3. Amitabh Malhotra

Think pastel hues but with more demure, muted colours and intricate work- that's what Amitabh Malhotra's label is all about. We're obsessed with this designer's muted lilacs and nude shades with gorgeous silhouettes that are ideal for sangeet or cocktail outfits. For more than two decades, this label has served timeless elegance and we're all for more beautiful fits from this brand. 

🛒Shop Here!

4. Summer by Priyanka Gupta

If delicate florals on pastel hues are your thing, then Summer by Priyanka Gupta is a label that will definitely resonate with you. A brand that creates outfits that scream sunshine and cheer, Summer by Priyanka Gupta is synonymous with the luxury of spending time well, elevating your mood, and delighting your senses with calmness and comfort.

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5. Drzya by Ridhi Suri 

An online, homegrown fashion label that was started in the year 2015, Drzya By Ridhi Suri is creating something subtle but trendy for contemporary women. Within 3 years of its launch, Ridhi Suri's Drzya has made quite a name for itself. The label has become a favourite amongst B-town in no time and has been seen not once but a gazillion times by celebrities like Alia Bhatt, Jahnvi Kapoor,  Karisma Kapoor, Kangana Ranaut, Dia Mirza, Fatima Sana Shaikh, Parineeti Chopra & many more. And honestly, we can't get enough of their gorgeous block prints and florals!

🛒Shop Here!

6. Baisa Crafts 

Baisa Crafts is a contemporary chic clothing label that originates from the roots of rural India, redefining fashion for the urban. It revives the essence of Indian crafts and prints, integrating the surreal supremacy of Indian women. A beautiful mix of natural dyes, organic fabric and contemporary cuts for the woman of today, they offer office wear, festive wear and even comfortable home wear. Name it and they have it all! Our favourite from their stunning collection is their gorgeous sarees.

🛒Shop Here!

Accessories 

7. Aulive

Meet Aulive, an endearing brand that crafts bags using either quality vegan leather or innovative plant-based alternatives. Stemming from the opinion that fashion doesn’t need to bleed, Aulive believes it is much easier to shop for socially responsible styles with access to today’s vast range of technology. As an ethical fashion brand, they embrace innovation and constantly strive to be at the forefront of ethical, conscious alternatives without compromising on style and quality. Aulive products not only affect change but they are also manufactured with care so that you may enjoy them for years to come.

🛒Shop Here!

8. Vareli Bafna 

Vareli Bafna is a designer who offers an array of Juttis, Potlis and Clutches that can enhance and transform every look and suit every style personality. From top-notch fabric quality to exquisite hand-done embroidery, Vareli Bafna's modern and fashionable ethnic juttis and clutches are a great way to reinvent your wedding wardrobe. Ancestral heritage, modern interiors and a classic Maharani look are the main inspirations for the designs at Vareli.

🛒Shop them Here!

Footwear 

9. Sandalwali

Handmade by some of India’s most skilled artisans, Sandalwali was born out of an innate love for dressing feet. The brand strongly believes that the right footwear completes an outfit. Each piece re-introduces the joy of handmade artistry through embroidered stories, embellished with memories. Sandalwali makes stunning sandals in myriad colours and themes and dedicates a large portion of its time to special customised orders for its discerning customers!

🛒Shop Here!

10. OCEEDEE 

A luxury shoe brand that serves high-quality shoes that inspire a sense of glamour, confidence and sensuality in modern-day women. Oceedee is a brand that puts great thought and detail into its handcrafted shoes and guarantees made-to-last quality with a promise to deliver fashion without compromise. Their leather shoes are eco-friendly, chrome-free and are sourced from India, combining a beautiful sturdy sole with handcrafted perfection.

🛒Shop them Here!

Jewellery 

11. Nian by Nidhi

Nian by Nidhi is your one-stop shop to find the best fashion accessories for quirky tastes! It is a premium fashion accessory brand that was founded in September 2020. Our mission is to provide women with high-quality, stylish and affordable accessories that cater to their quirky and fashionable tastes. All designed in-house by their founder, Nidhi Gupta, the brand's love for quirky and classy fashion is what drives Nian to be the best in their game. 

🛒Shop Here!

12. Unfold Self 

A homegrown Instagram label that offers lightweight, bohemian jewellery, Unfold Self is a unique brand that has been the talk of the town within the Insta community recently. Spotted recently on Deeksha Khurana, during Kritika Khurana's wedding, they house multiple kinds of boho, oxidised silver jewellery, including jhumkas, layered earrings, kadas, anklets etc. Honestly, we're obsessed with their oversized jhumkas. They're pretty and very lightweight, all for a fraction of the cost!

🛒Shop them Here!

13. AMAMA 

Founded in 2017, Amama specializes in OTT handcrafted jewellery and curates unique jewellery pieces from different parts of the world. Inspired by the designer's own grandmother's heritage jewellery, Amama houses some of the most exquisite jewellery pieces we've seen to date. It's a celeb-loved brand and every piece picked off of this brand's catalogue is a priceless heirloom. 

🛒Shop them Here!

14. Resin by Misbah Zaveria 

Resin by Misbah Zaveria is a gorgeous Instagram store that sells handmade resin jewellery and accessories. Misbah carefully uses dried flower petals amongst other things and preserves them into resin and turns them into jewellery. She also takes customised orders where people can send her dried flowers to make resin jewellery out of. Pendants, earrings, bracelets, bookmarks, and keychains, she is an absolute resin master with a large following online. While brides can always look in her direction for trinkets for themselves, her creations can also be used as great additions to favours and gifts for your bridesmaids!

🛒Shop them Here!

Makeup & Skincare

15. Tint Cosmetics

Tint cosmetics is all about uncomplicating makeup and making it hassle-free and fun. The brand has recently gained recognition for its simple, uncomplicated products like its hydrating Lip Oil, Lip Gloss, cream Blush etc. They infuse skincare with makeup and make it hassle-free to suit every skin's need. Though their catalogue is limited, they believe in quality over quantity, which is why you will find only the best possible, skin-friendly products that will help you achieve an au-natural look.

🛒Shop Here!

16. MOIRA Cosmetics

Launched in 2022, Moira Beauty is an inclusive, high-calibre cosmetics brand that looks to highlight and enhance the beauty within. It offers luxurious textures, true-to-life shades and superior application, all without the traditional beauty mark-ups. Their Signature Ombre Blush and Pressed Pigment Palette are one of the best products we've spotted off-late in the makeup domain and we're sure you're gonna love them too!

🛒Shop Here!

Wedding Cakes & Bakeries

17. Vanilla & Scotch 

Vanilla & Scotch is a Delhi NCR-based bakery run by two very talented cake artists Japleen Sehra & Dilraj Kaur. The mother-daughter duo are known as cake bosses when it comes to their work and create some of the most gorgeous and delicious-looking luxury cakes for their clients. From stunning theme-based cakes to ornately handcrafted confections, their cakes are honestly such eye candy that not only deliver looks but also flavour!

🛒Shop them Here!

Grooms Wear 

18. Chidiyaa 

While Chidiyaa is mainly known to house pretty women's fashion, they're also a brand that sells stunning printed cotton shirts for men. The prints are not over the top and the material of their shirts is so comfortable! Designed keeping in mind the aesthetic of fashion and comfort this collection of designer shirts would uplift a groom's charm. Add some touch of indie style to your everyday shirt collection with these comfortable designer shirts for men by Chidiyaa!

🛒Shop them Here!

19. Philocaly 

Founded in 2015 with its headquarters in New Delhi, Philocaly is a brand whose presence has been rapidly growing since its launch. The brand takes inspiration from various art styles, design chapters, traditional crafts and modern cultural references to create authentic clothing that exudes class and confidence. From styling grooms for their weddings to providing stylish clothing for festivities and events, Pilocaly is a brand that should be on every groom's list!

🛒Shop them Here!

Wedding Favours & Gifting

20. The Sass Bar

An artisanal bath and body brand, The Sass Bar is a one-of-a-kind Soapery that makes soaps that look like desserts! Each bath of their products is handmade, with sustainable ingredients. Their products are vegan, paraben-free, cruelty-free and sulphate-free. Apart from their dessert-like soaps which look delectable (even if you can't take a bite out of them), the brand also offers beautiful dessert-themed candles, bath bombs and whipped scrubs. Honestly, their products are the perfect gift for your bridesmaids!

🛒Shop Here!

21. Color Story By Divya Kohli

Hailing to Agra, Divya Kohli discovered her love for creating Resin art almost four years back. Since then, she hasn't looked back. After many learning hurdles, the artist launched her brand Color Story by Divya Kohli. Now one of the most sought-after resin artists in India, Divya Kohli is known to not only serve Indian customers but also ship orders across the globe to the USA and Australia. From varmala preservation into resin to getting customised monogram lamps, she's one artist who knows how to play with resin to produce stunning products. 

🛒Shop Here!

Loved this list? Head to our Instagram page and find more hidden gems!

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