When the wedding season is about to roll through, brides and grooms begin scouring the internet for all things new and trendy. We're all aware of how our future brides and grooms are always on the lookout for new brands that they can utilise during the wedding planning process. Unfortunately, it's not very easy to find new or undiscovered brands when you're busy planning a wedding. And that's why you have us!

At WeddingBazaar, we're not just about tried and tested brands that are well known in the wedding industry and market, but also about new and undiscovered brands that will surely be a great addition to your planning! That's why every month we compile some unexplored brands in the form of our #WBHiddenGems. Whether it's bridal & groom couture, skincare or wedding accessories, #WBHiddenGems is the right place for you to find new brands that fit every taste. 

So, scroll down and check out our favourite picks for July!

WeddingBazaar Hidden Gems of July

Makeup & Skincare

1. Boujee Beauty

Renowned for its unwavering commitment to cruelty-free, vegan practices, this exceptional makeup brand has carved a remarkable niche for itself in the industry. They're inspired by their love for animals and at the heart of its mission lies an unyielding dedication to crafting high-quality makeup brushes, chromatic eyeliners, and eyeshadows without compromising on ethics or excellence. Boujee Beauty has become a beacon of hope for conscious consumers seeking to adorn themselves with cosmetics that reflect their values. While they are known for their vegan makeup brushes, you're definitely going to love their chromatic eyeliners!

Shop their collection here!

2. Planet Tonic

Imagine a world where a single whiff can transport you to a different time and place. Where the scent of familiarity can unlock a floodgate of cherished memories. Such is the power of fragrance; it can alter our mood and awaken our emotions. Planet Tonic specialises in creating fragrant bath and body products, which they proudly call 'Tonics'. Their tonics cater to every mood, moment, and memory. Whether you're seeking relaxation, restoration and peace of mind or invigoration, zest and life-force energy, each moment is an opportunity to listen, soothe and savour the soak! We highly recommend their Waves body wash and body lotion.

Shop their collection here!

3. Gush Beauty

Gush Beauty is a new Indian skincare & makeup brand that has recently sprung up on our radar. Gush is a label that prides itself in being a clean beauty brand that is on a mission to uncomplicate makeup and make beauty joyful again. Their products are fun, functional and fuss-free. Plus, it gets extra cookie points for its cute and aesthetic packaging. While the brand's catalogue isn't wide or stacked full of beauty products, the limited range is what appeals to us. As a new brand, it's slowly building its niche by launching one product at a time and allowing consumers to fully use and appreciate the products. We're absolutely in love with their viral all-in-one Stacked In Your Favour face palette that comes with a creamy contour, buttery blush and a sparkling highlighter that can create just about any effortless look and suit all your makeup moods!

Shop their collection here!

Outfits

4. Ghunnghat

Located in the heart of West Delhi in Pitampura, Ghunnghat is a gorgeous bridalwear store that specialises in gorgeously embroidered lehengas, shararas, co-ord sets, suits etc. In the enchanting world of timeless romance and elegant allure, Ghunnghat reigns as an epitome of sophistication and dreams fulfilled. Guided by a vision to turn every bride's fantasy into reality, the brand's exquisite creations weave together intricate details, luxurious fabrics, and an innate understanding of individual styles. From the ethereal grace of flowing wedding gowns to the dashing charm of suave groom's attire, each piece embodies an unparalleled fusion of artistry and craftsmanship.

Shop their collection here!

5. Amitabh Malhotra

With over two decades of experience behind them, the label Amitabh Malhotra is known for creating exquisite hand-embroidered pieces. Their fabrics and flow and their embroideries are intricate. They take pride in working with the artisans of our country, with each piece being an ode to the beauty and confidence of the person wearing them. They've set milestones of oneness, love and traditional attachment living the beauty of Indian wear for all precious moments.

Shop their collection here!

6. Prakash & Sheetal Thirani

At Prakash & Sheetal, you'll find something for everyone. Proudly known for its gorgeous craftsmanship, the label is setting the benchmark for its customers in terms of quality and affordability. Based out of Delhi since 2010, the label is always striving to make wedding events even more special with their outfits. You can find bridal lehengas, light lehengas, anarkalis, sherwanis and much more in their collection. Something to suit every aesthetic and vibe!

Shop their collection here!

7. Soup by Sougat Paul

Soup by Sougat Paul is a designer label known for its stunning fashion wear. The creative force behind the brand is designer Sougat Paul, who launched his label in 2010. With his gorgeous silhouettes, adaptable designs, and intricate craftsmanship, the designer has made a name for himself in a short amount of time. The label’s pieces are all of the highest quality and finish, known for fusing current designs with classic forms. Sougat Paul's outfits are vibrant and cheerful, with prints and patterns that appeal to an urban audience.

Shop their collection here!

8. House Of Muher

House of Muher is a label that brings your carefully curated ready-to-wear couture, featuring elaborate embroideries on gorgeous and luxurious fabric. The brand has always talked about being inspired by the modern woman, with each design of theirs being as unique and as elegant as theirs. Marrying a sophisticated design sensibility with a penchant for contemporary style, the label strives to be a symbol of effortless elegance. House of Muher's collections showcases an array of intricate and detailed hand embroidery patterns originating from different regions of India, the most prominent ones being Zardozi, Aari, Dabka, Kashida and Chikankaari.

Shop their collection here!

9. Xoxo Apurva

Founded in 2018 by Apurva Motwaanii, Xoxo Apurva is a brand that infuses Jaipur's culture with Delhi's off-beat fusion into its outfits. Every piece of clothing by this brand is a show-stealer, with fabrics laden with 3D embroidery in vibrant colours that are hard to ignore, honestly. From what we've seen so far, XOXO APURVA's outfits are perfect for painting your mehendi and sangeet celebrations with liveliness. The liveliness of the label's outfits is ideal for breaking away from the traditional silhouettes and adding a flair of uniqueness that will leave an everlasting impression on anyone. 

Shop their collection here!

Footwear

10. LoryPhilory

A newly launched festive footwear brand that specialises in juttis, LoryPhilory is a footwear brand that's been on our radar for some time now. The brand's repertoire of juttis paints a vibrant tapestry of designs, ranging from intricate hand-embroidered motifs that depict cultural narratives to modern interpretations that resonate with contemporary sensibilities. A beacon of traditional craftsmanship and contemporary flair, this home-grown brand stands as a haven for connoisseurs of culture, specializing in a myriad of enchanting designs of juttis!

Shop their collection here!

11. Fuchsia by Aashka Mehta

Launched in 2009,  Fuchsia by Aashka Mehta is a brand that's already made its mark in couture footwear and bags for women. Fuchsia by Aashka Mehta is a label created with the designer's penchant for accessorising. It has evolved into a brand that caters to women of all ages and brides looking for timeless pieces, handcrafted with traditional techniques and modern versatile styles. The brand specialises in customizing bridal shoes and bags, with every product being 100% leather-free and vegan. The products of this brand are handcrafted by their artisans, with each piece inspiring a balance between modernity and traditionalism. 

Shop their collection here!

Accessories

12. Puro Cosa

Puro Cosa is a brand whose products are as luxurious as the name of this brand. The brand firmly believes in the 'Purity of things', thus naming itself Puro Cosa, which means 'Pure Thing'. They specialise in artisan bags, made from fair trade materials that are also vegan. They have a team of in-house artisans who handcraft these contemporary and unique handbags that are of premium quality and 100% sustainable. Another unique thing about the brand is the knowledge their artisans hold of 'Kauna' or dry grass craft, a technique that takes them days to weave the perfect bag. This technique of making the bags is what makes their products exceptional in every way possible.   

Shop their collection here!

Jewellery

13. The Vintage Snob

At The Vintage Snob studio, Yogita Chillar creates captivating hand-made floral-inspired jewellery for brides-to-be. From dainty necklaces to intricate earrings, each design tells a unique story of nature's wonders. Explore a range of floral resin jewellery and ornate hair accessories embellished with pearls and crystals. Fashion is self-expression, and this jewellery brand is here to guide you on this whimsical journey, providing exceptional service and attention to detail. 

Shop their collection here!

14. Divas Mantra

Step into the world of Divas Mantra Silver collection – an ode to the modern bride who rocks the fashion scene with jaw-dropping jewellery, making a bold statement everywhere she goes. This collection effortlessly complements the fierce corporate attire of women striding through the corridors of power. With Divas Mantra, we draw inspiration from timeless artistry, reviving ancient techniques in mesmerizing silver creations that speak to the true essence of who you are – a celebration in itself. 

Shop their collection here!

15. Theater Apparel Pvt Ltd

Are you looking to wear dazzling jewellery on your wedding day? Theater Apparel Pvt. Ltd. is to your rescue. They have a wide range of jewellery pieces that are elegant and chic for the modern bride. 

Shop their collection here!

16. Zohra

Zohra is a contemporary jewellery brand that creates fine products that are eclectic and statement-making. The jewellery line was started by Shashi Kataruka in Kolkata, with her daughters joining in on the venture in 2018. That brand endorses handcrafted jewellery created by the brand's artisans in West Bengal. Each piece is soldered, sawed, carved and shaped without the use of mass-produced manufacturing machinery. The jewellery of this brand creates a modern minimal look, with inspiration drawn from geometric shapes and designs. We love their edgy pieces that match the mindset of the modern woman. 

Shop their collection here!

17. Tizora

Tizora is an online-based, high-end jewellery brand that caters to a global audience with its handmade, traditional jewellery. Every design conceived by the brand combines the essence of traditional royalty and modern excellence. Their designs are inspired by the aesthetics of the Mughals, Rajwadas and Pallavas, incorporating their cultural heritage into every piece. Their jewellery pieces incorporate ethnic elements such as pachi Kundan, faux diamond, and synthetic colour stones, with dramatic metal work. Every piece of jewellery is enchanting and eye-catching, amplifying the beauty of the wearer. 

Shop their collection here!

18. Opalina

Opalina is a designer jewellery brand that was founded in 2018 by Nikita Singh who combined her passion for design and aesthetics with an admiration for organic forms found in nature. Opalina creates exquisite designs that reflect the modern-day woman who is an evergreen beauty, inspiring elegance and grace wherever they go. Each of our handcrafted pieces is carefully curated to elevate your attire and style. Their jewellery effortlessly fits into every mood and event. Be it a floral bracelet perfect for a date night or a luxurious polki necklace for the wedding season, their jewellery will help you go from day to evening, week to weekend, and from delicate to dramatic without skipping a beat!

Shop their collection here!

Looking for more hidden gems? Your search ends here! 

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