Download the WeddingBazaar App!

Explore curated ideas, plan weddings & book vendors

Get App

Happy 2023 everyone!

New year, new month and another new edition of our timeless #WBHiddenGems collection!

In the age of new drops and limited-edition collaborations, it’s always refreshing to see new names pop up on our radar that is worth the coin. Forget logos and statement-makers; under-the-radar, classic-style labels are having a moment. So, we're welcoming the new year with a dose of freshness with these brands and names that have either just launched or been under the radar for a while. 

Scroll down and check out all the brands that made our list of #WBHiddenGems for January!

#WBHiddenGems For January

From the day of the proposal to days post the wedding, there are a lot of transitions for a bride-to-be. While you have to plan your wedding and whatnot, the one thing you need to start working on and that’s finding the best bridal outfits, shoesbags and whatnot. Everything that you can don from head to toe needs to be in focus. And while we know the usual brands and options are out there but isn’t it fun to discover new brands which have something for every single bride out there?

So, without further ado let's check out the new #WBHiddenGems in the market who are making the most exquisite, stunning and out-of-the-box things for the brides-to-be!

Bridal Outfits

1. Cedar and Pine

Cedar & Pine is an emerging designer label founded by Nishant Vashisht and Rahul Agarwal. The brand believes that fashion can be easy and fun and doesn't have to an heirloom investment always. Unlike previous fashion brands, they're building on a simple and uncluttered design aesthetic, and their perspective is a breath of fresh air. Plus, their collections, even though luxurious, aren't exorbitantly priced. From trendy occasion wear styles to gorgeous wedding lehengas, they offer a wide range of outfit styles that can be further customized as per client requirements. 

🛒Shop Here!

2. Kalista

Kalista is a domestic label that showcases a contemporary take on refined ethnic fashion. Their clothing collections are perfect for those looking to break the monotony of regular fashion and experiment with colour and styles. Their designs are marked by the generous use of colours and patterns, influenced by the various cultures of the world. The label focuses on producing an array of delectable festive wear pieces meticulously handcrafted with impeccable detailing, while constantly pushing the boundaries of affordable luxury. They have a flagship store in Shahpur Jat, Delhi, along with a presence in the best multi-designer stores in Delhi, Mumbai, Hyderabad, Chennai, Bangalore and Kolkata in India as well as prominent stores in London, Dubai and Jakarta.

🛒Shop Here!

Source Kalista

Source Kalista

Source Kalista

Source Kalista

Source Kalista

3. Sosira

Sosira is an Instagram store that specialises in handpainted clothing. You'll mostly find handpainted sarees and kurtas on their feed, adorned in flowers. Their most popular product is their Sunflower handpainted saree which brides and influencers are loving to adorn for haldi and other celebrations!

🛒Shop Here!

Source sosira

Source sosira

Source sosira

Source sosira

Source sosira

4. Manisha Soni Couture

Manisha Soni Couture is a label that brings forth aesthetic traditional wear while reinventing silhouettes. Clean lines, delicate details, and a hint of drama are the designer's signature. The label pays extreme emphasis on fine tailoring and sophisticated cuts incorporating traditional Indian embroideries, embellished with the finest work you'll ever see!

🛒Shop Here!

5. Basanti Kapde Aur Koffee

Whether you’re looking for outfits for your pre-wedding celebrations, wedding functions or your bridal trousseau, trust Basanti Kapde Aur Koffee for millennial-friendly designs and unique silhouettes. Oh, and the best part? All of their clothes are cost-efficient so you will get your hands on beautiful clothes without burning a hole in your pocket!

🛒 Shop Here!

6. Baise Gaba

Handcrafted, with exquisite prints and breezy designs, Baise Gaba has a lot to offer to its customers. Our particular favourites are their printed net sarees, gharara sets and Anarkali suits which are trendy, chic and perfect for small gatherings and intimate functions. Get hands-on with their outfits and we promise that you will stand out from the crowd!

🛒 Shop Here!

Source Baise Gaba

Source Baise Gaba

Source Baise Gaba

7. Datchi

With almost 8,000 followers, Datchi has already created a buzz with their drop-dead gorgeous kaftans and flowy dresses. From fashion influencers to newlyweds, a lot of ladies are taking a keen interest in this brand’s clothes cuz of the silhouettes, designs and price range. Ladies, we recommend that you check out this brand for your bridal trousseau!

🛒 Shop Here!

Source Dachi

Source Dachi

8. Dusala

A shawl or stole will always be a must-have for those post-wedding winter days when you have to don Indianwear and want to stay warm. Lucky for you, we have found just the right brand for you!

A Kashmiri shawl brand selling pure pashminas, scarves and stoles, Dusala uses only the finest fabrics that offer a luxurious finish and exquisite workmanship. From using elements like zari to metallic hand embroidery on their shawls, there’s something for every kind of bride!

🛒 Shop Here!

Source Dusala

Source Dusala

9. Itraake

Another #WBHiddenGems is this contemporary and classic silhouette brand, Itraake excels in suits and lehengas that are perfect for all those functions you will attend post your wedding. Their silhouettes are light, flowy and on-trend. Oh, and Itraake is validated by ace influencer Masoom Minawala so we know that they must be really good!

🛒 Shop Here!

Source Itraake

Source Itraake

Source Itraake

Footwear

6. Nehmat

Juttis are a must-have especially when you’re a bride-to-be. And, lucky for you, we were able to find a superb brand for you. Introducing Nehmat, a jutti brand that excels in handcrafted, luxury juttis.

Whether you’re getting a pair for your wedding functions or for your bridal trousseau, trust Nehmat to cover your footwear needs!

🛒 Shop Here!

Source Nehmat

Source Nehmat

Source Nehmat

Wedding Planning

7. Label Pathika Fashion

A homegrown, handcrafted and sustainable label, Label Pathika Fashion started with embroidered suits, masks, bags and whatnot. But over time, the artist tried her hand at embroidered ‘phool ki chadar’ for brides and boys, which surely got our attention. Her embroidered Phool-ki-chadar is quirky, traditional and unlike anything you’ve ever seen before. So, we recommend getting in touch with Pathika (the brains behind the label) and getting this chaadar for your wedding!

🛒 Shop Here!

Jewellery & Accessories

8. Dipi Treats

Dipi Treats is an all-women-operated home-grown brand from India that specialises in sophisticated and unique jewellery that looks like they're straight out of a fairytale! They're the spot for you when you're looking for affordable, high-quality imitation jewellery for your reception and mehndi ceremony, Furthermore, their dreamy earrings would make the perfect gift for your bridesmaids and besties!

🛒Shop Here!

Source Dipi

Source Dipi

Source Dipi

Source Dipi

9. Attrangi

Attrangi is a jewellery brand that is loved by many for its embodiment of India's rich culture & art with contemporary elegance & sophistication. Established by entrepreneurs Saloni & Vidushi, the label is a testament to the duo's love for jewellery, passion for fashion and flair for designing! Affordable and stunning, their jewellery is a play of pretty aesthetics & dramatic styles, with each piece being handcrafted with only the best material.

🛒Shop Here!

Source Attrangi

Source Attrangi

Source Attrangi

Source Attrangi

Source Attrangi

10. Shrians Jewels

Established in 1987, Shrians Jewels is a fine jewellery brand dedicated to Polki and diamonds paired with precious stones. Their ornate jewellery is inspired by the Mughal era and showcases gemstones, diamonds and precious metals mixed with fine craftsmanship. The brand started in Delhi's Sunder Nagar colony over a decade ago, and today you can also find their products abroad in countries like USA, UAE and even European nations!

🛒Shop Here!

11. Silverays

With over 28K followers, Silverays is an Instagram store selling the most stupendous silver jewellery. From chokers to jhumkis, this store has everything silver. So, if you want to own something with a traditional charm, we recommend browsing through their page and getting your hands on these kickass accessories!

🛒Shop Here!

Source Silverays

Source Silverays

Source Silverays

12. Chaandi by Morisha Singhla

An artisanal Indian jewellery brand, Chandi by Morisha Singhla has become quite the brand ever since a lot of Delhi influencers endorsed it. They have a stupendous collection that includes hand-crafted emerald earrings, statement polki and ruby choker sets, gorgeous coloured stone bracelets and whatnot. Ladies do check out this brand for all your jewellery shopping!

🛒Shop Here!

Bags

13. The Leather Garden

Whether you have to attend a family dinner pre-wedding or head out for a gathering with friends posts your the wedding, the mini bags at The Leather Garden will surely come in handy. They have an exquisite range of embellished bags, traditional potlis, sequins clutches, etc. These can be paired well with not just your Indian wear but also with your glam western wear!

🛒Shop Here!

Makeup & Skincare

14. YBPSkin

YBP is a brand founded by Payal & Satyen Thaker that exists to bring no-nonsense products to the Indian market. They make products that you need, will enjoy, and that will never damage your skin, in the short or long run. They're all about fewer ingredients, fewer products and less stress on the skin.  Their products help lay the foundation for healthy skin that nourishes the skin, body and soul without beating, scrubbing, and punishing it into submission. Products that we've tried, tested and loved from their range include the Barrier Repair Tonic, Cleansing Salve and their Plant Remedy Elixir!

🛒Shop Here!

Source YBP Skin

Source YBP Skin

Source YBP Skin

Source YBP Skin

Source YBP Skin

Bookmark Now: 5 Best Home Ingredients For Reducing Skin Inflammation & Redness!

15. The FormulaRX

FormulaRX is a new skincare brand that brings you luxurious skincare formulations at affordable prices. Loaded with scientifically proven heavy hitters, their products are designed to effectively address skincare needs based on your specific concerns and skin types. One of the best parts about their skincare products is their transparency in terms of their ingredients. They believe in educating their customers about what they're putting on their skin, so they can make the best decision for themselves. Since they're a new brand, its catalogue is not about quantity but quality. Some of their best sellers include the Barrier Relief Lightweight Gel-cream Moisturizer, Hydra veil Gel Moisturizer - Malazia, Peptide Ceramide Moisturizer and the Vitamin C 10% + Arbutin 2% + N-acetylglucosamine 2% Serum. 

🛒Shop Here!

Check Out: 12 Makeup Hacks To Help Slay Your Pre-Wedding Makeup Game Like A Pro!

Gifting

16. Kari by Kriti 

Are you in love with block prints as much as we are? Well then, Kari by Kriti is a brand you must check out! The brand is known for home products like curtains, bedspreads, table mats, runners etc in gorgeous paisley block prints. Furthermore, they also have fun products made with experimental textiles like shibori and embroidery. With Kari by Kriti, you get the opportunity to explore colours and handprinted cotton textiles all with modern, boho flair!

🛒Shop Here!

17. Suramya Living

Don't you just love scented candles? Us too! They say that a home is incomplete without a beautiful candle. Our latest find while scrolling through endless Instagram posts with aesthetic scented candles against an evening view brought us to the doors of Suramya Living. Suramya living is an all-natural, non-toxic luxury candle and fragrance brand whose consciously crafted scents evoke a sense of opulence and comfort. Their hand-poured candles are made of natural beeswax and incorporate scents that instil comfort. 

🛒Shop Here!

Cakes

18. Dee's Bake Studio

Dee's Bake Studio is an impressive cake and dessert studio located in NCR that delivers to Delhi, Noida, and Ghaziabad. Run by the amazing Pastry Chef Deepakshi Gupta who is a cake connoisseur with a passion for quality baking and an eye for detail. The extraordinary masterpieces made by Dee’s Bake Studio are perfect in flavours, bursting with authenticity in their first bite and give you a feeling of pure bliss. Imagine a cake and Dee’s Bake Studio will turn it into a reality!

🛒Shop Here!

Check Out: 16 Celebrity Wedding Cakes That Gave Us Major Inspiration!

...

What all brands are you bookmarking from this list? Head to our Instagram page and tell us!


#WBHiddenGems For January 2023 That Should Be On Your List!

by Shivani Singh

#WBHiddenGems For January 2023 That Should Be On Your List!