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From the day of the proposal to days post the wedding, there are a lot of transitions for a bride-to-be. While you have to plan your wedding and whatnot, the one thing which you need to start working on and that’s finding the best bridal outfits, shoesbags and whatnot. Everything that you can don from head to toe needs to be in focus. And while we know the usual brands and options are out there but isn’t it fun to discover new brands which have something for every single bride out there?

So ladies, if you too are bored with what these legacy designers and brands are offering, scroll below to check out #WBHiddenGems as the new players in the market who are making the most exquisite, stunning and out-of-the-box things!

Check Out These #WBHiddenGems

Bridal Outfits

1. Basanti Kapde Aur Koffee

Whether you’re looking for outfits for your pre-wedding celebrations, wedding functions or your bridal trousseau, trust Basanti Kapde Aur Koffee for millennial-friendly designs and unique silhouettes. Oh, and the best part? All of their clothes are cost-efficient so you will get your hands on beautiful clothes without burning a hole in your pocket!

Check Them Out: Basanti Kapde Aur Koffee

2. Baise Gaba

Handcrafted, with exquisite prints and breezy designs, Baise Gaba has a lot to offer to its customers. Our particular favourites are their printed net sarees, gharara sets and Anarkali suits which are trendy, chic and perfect for small gatherings and intimate functions. Get hands-on with their outfits and we promise that you will stand out from the crowd!

Source Baise Gaba

Source Baise Gaba

Source Baise Gaba

Check Them Out: Baise Gaba

3. Datchi

With almost 8,000 followers, Datchi has already created a buzz with their drop-dead gorgeous kaftans and flowy dresses. From fashion influencers to newlyweds, a lot of ladies are taking a keen interest in this brand’s clothes cuz of the silhouettes, designs and price range. Ladies, we recommend that you check out this brand for your bridal trousseau!

Source Dachi

Source Dachi

Check Them Out: Datchi

4. Dusala

A shawl or stole will always be a must-have for those post-wedding winter days when you have to don Indianwear and want to stay warm. Lucky for you, we have found just the right brand for you!

A Kashmiri shawl brand selling pure pashminas, scarves and stoles, Dusala uses only the finest fabrics that offer a luxurious finish and exquisite workmanship. From using elements like zari to metallic hand embroidery on their shawls, there’s something for every kind of bride!

Source Dusala

Source Dusala

Check Them Out: Dusala

5. Itraake

Another #WBHiddenGems is this contemporary and classic silhouette brand, Itraake excels in suits and lehengas that are perfect for all those functions you will attend post your wedding. Their silhouettes are light, flowy and on-trend. Oh, and Itraake is validated by ace influencer Masoom Minawala so we know that they must be really good!

Source Itraake

Source Itraake

Source Itraake

Check Them Out: Itraake


6. Nehmat

Juttis are a must-have especially when you’re a bride-to-be. And, lucky for you, we were able to find a superb brand for you. Introducing Nehmat, a jutti brand that excels in handcrafted, luxury juttis.

Whether you’re getting a pair for your wedding functions or for your bridal trousseau, trust Nehmat to cover your footwear needs!

Source Nehmat

Source Nehmat

Source Nehmat

Check Them Out: Nehmat

Wedding Planning

7. Label Pathika Fashion

A homegrown, handcrafted and sustainable label, Label Pathika Fashion had started with embroidered suits, masks, bags and whatnot. But over time, the artist tried her hand at embroidered ‘phool ki chadar’ for brides and boys, which surely got our attention. Her embroidered Phool-ki-chadar is quirky, traditional and unlike anything you’ve ever seen before. So, we recommend getting in touch with Pathika (the brains behind the label) and getting this chaadar for your wedding!

Check Them Out: Label Pathika Fashion


8. Silverays

With over 28K followers, Silverays is an Instagram store selling the most stupendous silver jewellery. From chokers to jhumkis, this store has everything silver. So, if you want to own something with a traditional charm, we recommend browsing through their page and getting your hands on these kickass accessories!

Source Silverays

Source Silverays

Source Silverays

Check Them Out: Silverays 

9. Chaandi by Morisha Singhla

An artisanal Indian jewellery brand, Chandi by Morisha Singhla has become quite the brand ever since a lot of Delhi influencers endorsed it. They have a stupendous collection that includes hand-crafted emerald earrings, statement polki and ruby choker sets, gorgeous coloured stone bracelets and whatnot. Ladies do check out this brand for all your jewellery shopping!

Check them out: Chaandi by Morisha Singhla


10. The Leather Garden

Whether you have to attend a family dinner pre-wedding or head out for a gathering with friends post your wedding, the mini bags at The Leather Garden will surely come in handy. They have an exquisite range of embellished bags, traditional potlis, sequins clutches, etc. These can be paired well with not just your Indian wear but also with your glam western wear!

Check Them Out: The Leather Garden


What all brands are you bookmarking from this list? Head to our Instagram page and tell us!

#WBHiddenGems: Designers We Found & Loved in January 2022

by Shweghna Gursahaney

#WBHiddenGems: Designers We Found & Loved in January 2022