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Celebrity fashion designer Manish Malhotra launched a virtual store on last Thursday, 14th January. The virtual store allows customers to take an immersive walkthrough of the label's Delhi flagship store.

Labelled as 'India's first-ever virtual store from an Indian design house', the online outlet offers an extensive assortment of the designer's collection, where brides and grooms can go through the aisles, zoom in on products and even get the details of the item, all from the comfort of their home. So, scroll down below for all the details!

India’s 1st Couture Virtual Store By Manish Malhotra 

Manish Malhotra, who has dressed basically all the names in Bollywood, said the unveiling of the virtual store was "long overdue" but the decision to launch became more necessary due to the coronavirus pandemic, "While our customers have been able to shop via our e-commerce site, we wanted to offer a seamless experience to our brand, even though they can't make our stores in the lockdown. With this new virtual experience facility, we hope to bridge the serendipitous joy of shopping at our exclusive physical outlets. It's a result of over 11 months of research, planning, strategy, and design, and I'm looking forward to the response of our fans and loyalists."

The online store is brought to life by virtual experience partner Gmetri, and is adaptable to all electronic devices, allowing it to be browsed through laptops, desktops and mobiles. 

Talking more about his store, Malhotra said that as the dependency of people on technology is increasing more and more each day, therefore digital channels are probably the 'biggest opportunity' in 2021. Calling his virtual store a hybrid model, Manish Malhotra said, "I would say a hybrid model is both critical and urgent. I've personally seen the acceptance of online consults for bridal outfits last year, which was never like this before. Overall, digital adoption has soared, and it's just a matter of time that we see some of the most disruptive and innovative fashion and digital innovations in the years to come."

Along with the designer's broad line-up of couture pieces, the customers can also shift through his other brand portfolios including Manish Malhotra Jewellery, Manish Malhotra Beauty and Manish Malhotra Home. 

The designer house is also going to launch chat support soon within this year's first quarter to help with product or purchase queries, e-consults, and personalised guidance. The virtual experience will soon be tipped with the designer's own green screen facility where he can assist select customers in choosing the right outfit for themselves!

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Loving all the launches by your favourite designers? Check out more content on ShaadiSaga's favourite bridal designers here!


Fashion Designer Manish Malhotra Launches India’s 1st Couture Virtual Store

by Shivani Singh

Fashion Designer Manish Malhotra Launches India’s 1st Couture Virtual Store